New Scent Launch - Lavender Fields (Gen)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Fussy Natural Deodorant are releasing a new scent Lavender Fields. It's a scent that's been most requested by our customers so we're excited to launch this. To tap into the calming nature of Lavender Fussy are collaborating with Calm app to give customers who purchase our new Lavender scent a special discount.
Note: As this is a new scent, operationally we won't have it available to ship to you for the video. Please use the below Scent Description & Scent Notes to talk through during your video.
Calm for your underarms. Our most relaxing scent yet has notes of fresh lavender, floral geranium and herby vetiver. Think of it as a swipe of zen for your armpits. Ommmm.
Scent Notes: Lavender + Geranium + Vetiver
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Use code: TWIRLUGC > Discounts the value of the product and use code: SHIPPING99
This will give you free shipping for the product.
Please choose our Parma Violets Bundle as for the Lavender scent launch you will need the lilac case. See product to order: https://www.getfussy.com/collections/bundles/products/limited-edition-starter-pack-fussy-x-parma-violets-natural-deodorant
Please share script/storyboard ahead of filming
Hook 1 - "Feeling stressed? Fussy Natural Deodorant have you covered"
Try Fussy's new calming scent, Lavendar fields. For the opening hook, could you be within a stressfull environment i.e. public transport, you're running late, or you've got a work deadline stressing you out (i.e. could show off complex spreadsheets and graphs at your computer) and you catch a whiff of your armpit and then all of a sudden feel much more relaxed. Please showcase Fussy then go on to talk about how it's our most calming scent yet along with our scent notes (Lavender + Geranium + Vetiver). Please then talk about the below 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Must be comfortable getting on camera, having high energy and when it comes to editing the video must be able to create mobile social first content.
Campaign goes live on Thursday 25 April so if you could submit by Monday 22 April so we can action any amends before then, that would be amazing!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 4 - "Lavender Fields Smells AMAZING"
For this opening hook, could you green screen our imagery from our Lavender campaign. Please then showcase Fussy and go on to talk about how it's our most calming scent yet along with our scent notes (Lavender + Geranium + Vetiver). Take a whiff of your armpits and do a calming sigh and state how great you smell and how effective the product is at keeping you smelling fresh throughout the day, plus provides a bit of calmness during your day when you catch a whiff. Please then talk about the below 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
HOOK 2: "Fussy Natural Deodorant have partnered with Calm app for their latest scent Lavender Fields"
For this hook, similar to the first hook where you're in a stressed environment, but as you sniff your armpits to calm down, can showcase the calm logo within your video and state the partnership with Calm app along with our latest scent Lavender Fields.
Please showcase Fussy then go on to talk about how it's our most calming scent yet along with our scent notes (Lavender + Geranium + Vetiver) and state that customers who purchase Lavendar get 1 month free and 50% off for the year on Calm App. Please then talk about the below 3x USPs (see below).
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HOOK 3 - "Irritated pits? Yellow stains? Find your calm with Fussy's calmest scent Lavender Fields"
For this opening hook, can you show two pain points that you're frustrated with when it comes to regular antiperspirant i.e. yellow stains on white t-shirts, red irritated pits (please showcase this visually and look stressed and frustrated).
Please then showcase Fussy and go on to talk about how it's our most calming scent yet along with our scent notes (Lavender + Geranium + Vetiver). State how when you tried Lavender Fields that your yellow stains and irritated pits went away and that every time you catch a whiff of your armpits (visually take a whiff of your pits) they smell great and provides a little bit of calm throughout you day (please showcase this as well in different scenes). Please then talk about the below 3x USPs (see below).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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