SPF – This is the best way to apply your SPF!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video covering facts that people may not know about SPF in a ‘get ready with me’ style video, using the Niacinamide SPF 50 Balancing Daily Sunscreen.
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Niacinamide SPF 50 Balancing Daily Sunscreen
This lightweight, non-greasy daily sunscreen works to protect against the damaging effects of the sun whilst calming and rebalancing the skin. Enhanced with Niacinamide, this hybrid mineral formula helps to regulate oiliness, refine pore size and control blemishes while providing broad-spectrum coverage for both UVA and UVB rays. When absorbed, expect minimal white cast and a protected, calm and hydrated complexion! This formula is 90% natural, vegan-friendly, cruelty-free and dermatologically tested.
Key Messaging
- · SPF 50 protection
- · Absorbs into skin leaving minimal/no white-cast
- · Non-greasy texture is perfect for oily skin
- · Apply under make-up
- · Broad Spectrum protection, UVA and UVB protection.
- · Number one skincare ingredient to prevent signs of ageing and sun damage
- · Stick to the 2-finger rule
Script
Hook: Get ready with me using the Q+A Niacinamide SPF 50 Daily Sunscreen while I tell you facts about SPF you may not already know.
Scene 1 – Throughout the video show the product and apply the product to your skin, making sure to show off the texture and see the full process of applying it to your skin and rubbing it in until it’s fully absorbed.
Line 1 – Let’s talk about SPF application!
Line 2 – ‘SPF is the only way to shield your skin from the visible signs of sun damage, but it’s hard to know if you’re applying the right amount. So get ready with me whilst I apply my Daily Sunscreen.
Line 3 – ‘You need to use more product than you think! Stick to the 2-finger rule to make sure you’re using enough product to fully protect your skin. Make sure to take the time to work the product into your skin and don’t forget your neck or your ears!
Line 4 – ‘SPF needs to be applied as the last step of your skincare routine, before you apply makeup. Even if your makeup contains SPF, don’t skip using a sunscreen! It’s unlikely you’ll be applying enough makeup to fully protect your skin from UV rays.’
Line 5 - I’m using the Q+A Niacinamide SPF 50 Daily Sunscreen which is super lightweight and leaves no residue when fully worked into skin – look at how well it absorbs!
Line 6 – Genuine, final reaction and thoughts on the sunscreen and showing off your skin with full application.
Line 7 – ‘You can pick up this SPF on TikTok shop. There are three different ingredient-led formulas to choose from, so there’s an option for every skin type.’
Creator
Age: 18-29
Skin Type: Any
Ethnicity: Any
Requirements:
- · Brand name is pronounced ‘Q and A’
- · Film in bright, natural lighting
- · Film in a home setting, i.e. bathroom, bedroom or other clean space.
- · Shoot in high resolution for enhanced video quality.
- ·Film on camera app (on mobile device)
- · Video must clearly show application to face.
- · Script can be adapted slightly to suit tone of voice of creator, as long as key messaging is covered.
- · Please record script as a voiceover, rather than speaking it whilst recording the scenes.
- · Ensure the timings of the voiceover align with the scenes when editing.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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