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Project Summary

Project Name
Bodycare - Dry Skin Routine
Brand
Ellipsis Brands
Brand
Q+A
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

A video showing an in-shower routine using the Q+A Vitamin A.C.E Cleansing Shower Oil and Vitamin C Body Cream for skin prone to dryness.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Requirements:

  • Video must be filmed in a bathroom setting with bright lighting 
  • Video must be flipped so product information reads on screen
  • Brand name pronounced “Q and A”
  • Product name pronounced “Vitamin ACE Cleansing Shower Oil’
  • Please record the script as a voiceover 

Key Messaging: 

  • Perfect products for dry and dull skin
  • Ultra-moisturising duo 
  • Vitamin A.C.E Cleansing Shower Oil is packed with berry-derived oils that are vitamin rich
  • Vitamin C Body Lotion blends nourishing and brightening ingredients

Scene one: 

In a bathroom setting, start by showing off both products to the camera. Holding one in each hand, shaking them gently towards the camera. 

Script one: I’m always getting questions on my bodycare routine so today I’m going to show it to you! My skin is prone to dryness so I tend to go for nourishing products that keep my skin feeling soft and moisturised. 

Scene two

Pump the product into one of your hands, rub hands together to lather up the product. With your leg in shot, just above your knee at least, apply the lathered product to your leg and rub in for a few seconds. Film the same style of clip, lathering up the product on your arm too. Hold the showerhead over your arm, then leg to show you rinsing off the product, then use a towel to dry both areas. (These scenes can be sped up slightly when editing if needed, so they fit the length of the voiceover. 

Script two: I’m using the Q+A Vitamin ACE Cleansing Shower Oil to start with. I am obsessed with this! It’s full of nourishing berry oils like cherry, pomegranate and cranberry which are packed with vitamins. It leaves my skin feeling so silky and it the mango and guava scent smells so good. 

Scene three: Sat on the edge of the bath, or in the bathroom (not on top of the toilet seat), pump 2-3 pumps of the Vitamin C body cream into the palm of one of your hands and apply to the same leg washed in the previous scene, rub this in until fully absorbed. Moving the camera angle to focus on the top half of your body, then apply 2-3 pumps to the product to your arm and across your chest and rub in until fully absorbed. 

Script three: once my skin has dried off I use the Vitamin C Body Cream. The mixture of Vitamin C, Shea Butter and Ginger Root Extract helps to brighten the body and moisturise even those super dry areas like the knees and elbows. I slather this on because it doesn’t leave my skin feeling greasy but gives me such a nice glow! Plus, it has a super fresh citrusy scent which I think everybody would love.

Scene four: Get a closer shot of your arm, then leg to show the glow that the products have left on your skin. Finish the scene with an aesthetic shot of both products stood up in your bathroom, on the side of the bath or in a shower tray. 

Script four: this is literally the perfect pairing if your skin is looking a little dull and dry, but you want something that won’t leave your skin feeling greasy. My body feels so soft, I love it.

Additional information

Creator requirements

Gender: Female

Age: 22-40

Skin type: Drier body skin to match the skin described in the script 

Ethnicity: Any

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ellipsis Brands
Pronunciation
Q and A
Social Media
Category
Beauty/Cosmetics
About

Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.

Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.

Brand Guidelines
Tone of voice

In a friendly tone of voice, but delivering educational content to our audience. 

Competitors/similar brands
Details on brand
Name
Q+A
Social Media
Category
Beauty/Cosmetics
About
Q+A | 98% Natural | Ingredient-Led On a mission to demystify skincare πŸ§–β€β™€οΈ Natural and ingredient-led formulas, made in the UK πŸ‡¬πŸ‡§ @hollandandbarrett @sainsburys @sephorauk @tescofood We're Q+A, a natural, affordable and ingredient-led skincare brand on a mission to demystify skincare. If you're wondering, it's pronounced 'Q and A' - we're here to answer your skincare questions! Accessibility is at the heart of what we do here. From our on-pack Skin Type Checklist to our purse-friendly prices, we want to make sure everyone can discover the perfect products for their skin type with ease! We launched in 2019 with one goal in mind, to take the stress out of your skincare regime, and we'd say we've done just that. Don't just take our word for it, fast forward to 2023 and a Q+A product is sold every 15 seconds and can be found in 8000 stores across the globe.
Brand Guidelines
Video Requirements: Brand name is pronounced β€˜Q and A’ Film in bright, natural lighting Film in a home setting, ie bathroom, bedroom or other clean space. Shoot in high resolution for enhanced video quality Film on camera app (on mobile device) Video must clearly show application to face Script can be adapted to suit tone of voice of creator, as long as key messaging is covered.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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