New Thomas Variations of Olly Nipping - Thomas super imposed in the corner of the screen telling his training story
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Project Summary
The Brief
What are we trying to achieve with these new variations?
We want the viewer to be taken on a journey, almost like a storytime from the creator of how they went from x to arrive at y with their puppy training
we will draw them in with a cute, shocking, or relatable puppy visual, and then we will continue onto the story = how they found Zigzag, how Zigzag helped them, and what Zigzag ultimately did for their training and relationship with their puppy.
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we are a puppy training app called Zigzag
= Here, we want to see Thomas superimposed in the corner of the video throughout the entirety of it, commenting on the app and his training.
“Olly was nipping at my hands and feet non-stop, but thanks to the Zigzag app I was able to have him go from piranha to pooch, here’s how I did it”
This would still be the same overlay of Olly nipping, but with Thomas in the corner discussing it
‘So I decided to do a bit of research and my friends were all talking about this awesome app called Zigzag’ = change the visual here to have looking up ‘best puppy training apps’ in the App Store then seeing Zigzag and looking at the amazing ratings and reviews and being impressed/pleased and then downloading it and we see the home page opening up etc
The main body would be exactly the same after this, however, Thomas would still be superimposed commentating in the corner, with the app pages he shows blown up to be the main focal point of the video instead of seeing Thomas in shot, so it feels like the user is using the app themself whilst Thomas guides them through it.
Then for the area around the puppy coaches, would have Thomas asking the coaches a question in the app and getting a brilliant response
From ‘Now Olly has learned to bite a toy’ onwards, I think the visuals can stay the same, but we just have Thomas in the corner still giving us a running commentary.
= Thomas in the corner talking about Olly Just LOOK at Olly here, isn’t he just the cutest? However, it wasn’t always sunshine and rainbows, don’t let those puppy eyes fool you…behind them was once a piranha pup!
Then we move onto the ‘luckily I did a bit of research’ section, Thomas is still super imposed into the corner here and we can still see the same stuff as the first variation of him searching the app in the app store etc = make it clear what we are
The body will be the exact same as the first variation, as well as the ending.
We really want to make it obvious what our app does and HOW Thomas was able to stop Olly nipping and got to where he is now.
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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