Silent Nights - UGC with your parent
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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Silent Nights - UGC with your parent
Brand
Distract Ltd
Brand
RNID
Website
https://rnid.org.uk/Compensation for this project
$100
Duration
Up to 15 seconds
Format
Physical product
No
The Brief
Description
Aim is to get older children (30-50) to encourage their parents to take a hearing check around the holiday period.
# Variations
Additional Variations
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
https://rnid.org.uk/information-and-support/take-online-hearing-check/
Online hearing check, takes 3 minutes and is an indicator for hearing loss
Main Concept
Script/Description of Scenes
Visual: A man (60’s) stood in his doorway, looking like he’s watching Christmas carolers outside. His daughter stands behind him looking at him. The audio is silent.
Dialogue: "Dad used to love the carolers. Now, his nights are silent. I wish he'd check his hearing."
Text Overlay: "If relatives appear distant during the festivities this year, it may be their hearing. Have the chat about hearing loss”
Additional information
actors should be father - daughter age, with daughter being 30+
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Distract Ltd
Pronunciation
Website
https://distract.co.uk/Social Media
Category
Marketing agency
About
Agency
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
RNID
Website
https://rnid.org.uk/Social Media
Category
Other
About
We’re here for the 12 million people in the UK who are deaf, have hearing loss or tinnitus. With our communities, we’ll change society to make it more inclusive for everyone, help people hear better now and fund world-class research.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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You have applied, and the brand is currently reviewing all applications. If successful, we'll reach out with next steps soon!
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