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Project Summary

Project Name
Talking about the Sleep Tincture by Plants to the Rescue
Brand
Plants to the Rescue
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We'd like you to talk about taking the Sleep tincture before bed. You need to look cosy (fresh no-makeup glowy skin after applying your night cream), be wearing pyjamas (anything that'll pass as a night suit) and be in your bedroom. We're trying to make it look like its night-time so if you could try to keep the lighting low so that one can see that it's evening (and not morning)...the video is a kind of show-and-tell of your nighttime wellness routine.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The Sleep Tincture by Plants to the Rescue: It's a non-alcoholic organic herbal tincture made with four powerful age tested herbs that have been used to assist with sleep for generations.

Main Concept
Script/Description of Scenes

Hook

  • Your nighttime herbal tea might help you sleep but you just know it’ll lead to bathroom trips in the middle of the night. (Visual: you drinking tea in bed - cut to a shot of you then waking up annoyed that you have to go to the loo)
  • Try this instead (holding up the sleep tincture)

Solution:

  • The Sleep Tincture by Plants to the Rescue (close up shots of the product, the pipette, drops)
  • When I need a helping hand falling asleep and STAYING asleep, I want a natural, herbal, drug-free solution that that won’t make me run to the loo at night (face to camera) and won’t leave me groggy in the morning (morning groggy face)
  • This. Is. It. (pointing at the bottle/ holding up the bottle)

Benefits:

  • My favourite thing about herbal tinctures is that unlike teas and capsules, they get absorbed through the membranes in your mouth, (shot of you taking the tincture directly under the tongue) skipping the digestive process. That’s how these works fast. 
  • If there is one sleep hack I can share with you — it’s this right here (pointing at the sleep tincture) — think of it as your herbal sleep assistant. I love that it's 100% organic, alcohol free sugar free and with no nasties!

CTA:

If you want something natural that will help you fall asleep and STAY asleep? Try the Sleep tincture by Plants to the Rescue

Additional information

We're looking for somebody who loves to work in the health and wellness space. Ideally somebody who can speak authentically about issues with sleep and somebody who loves the world of plant healing: somebody to help us on our mission to help people help themselves with medicinal herbs.

DO

  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Plants to the Rescue
Pronunciation
Social Media
Category
Health/Wellness
About

We believe that Nature IS Medicine.

We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus.

All of our products are made with real, whole plants and don’t contain GMOs, fillers, artificial chemicals, and additives. So you’re getting the most potent version of your herbs – the way nature intended.

Brand Guidelines
Tone of voice

Casual, holistic, natural, ever so slightly mystical

Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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