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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Show and tell - Koru - your acne coach
Brand
Koru - your acne coach
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We would love a Tik Tok Video introducing Koru - your acne coach. Telling people about the features and recommending people to download the app. The video required screen overlays of the app to be edited in. We are looking for German, Spanish, French, Italian and english speakers.

This content may be whitelisted when signed off. Your TikTok should not be UGC-focused, ideally it's a personal account.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

An acne coaching and skin tracking app : https://koruacne.com/download 

Main Concept
Script/Description of Scenes

Please create a video in your native language (German, French, Spanish, or English). You're welcome to tweak the script and add your personal input!

Hook: Today on top apps that you need and don't know about, if you have acne you need Koru- your acne coach! 

{inset/overlay scree shot of the app store listing / logo and name}

Body: 

This app is my skins new best friend!

Firstly it’s free, but more importantly it’s backed by dermatologist and does not sell products or represent brands. So you know your skin is in safe hands. 

All the advice inside the app if from acne experts. The first section is “My Coach” 

{insert/overlay screen shot of the home page “coach”}

Here you can check your skin care routine, find articles and starts challenges - I just started the Sun cream one. 

My favourite section is the Korusel. Its incredible! Its a tik tok format with videos of professionals talking about acne topics - you also get tips and information 

{Inset/ overlay  video/ screen shot of the Korusel}

Oh also you can track your skin daily in the profile section and see how your skin improves over time. 

{Inset/ overlay “progress” screen shot /video}

CTA: We need to speak more about acne its such an important topic - If you have acne download Koru it totally recommend it.

Additional information

Please note as we do note represent brands no brands should appear in the video. For example if you are applying skin care when making the video do not show the bottle/ label. We need German, Spanish, French and English. we would like to white label on tik tok.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Koru - your acne coach
Pronunciation
Social Media
Category
Health/Wellness
About

Discover the best version of you with Koru. Enhance your skin care journey with the only app you'll need to gain knowledge, manage and improve your skin. With content from dermatologists and mental health experts, progress tracking and challenges, you finally have the tools you need to improve your acne mindfully.

Create your skin care routine, document your progress with selfies, log your habits and feelings, set reminders and more with Koru. Overcoming acne is more than just looking after your skin, it's about learning about the tools to be kind to yourself inside and out.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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