Pooch & Mutt Pumpkin Spice Meaty Treats
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of the Limited Edition Pooch & Mutt Pumpkin Spice dog treats.
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, playful, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Pooch and Mutt's Pumpkin Spice dog treats are the perfect way to spice up your dog's life this season. Not only are they delicious, but they also come packed with natural ingredients that are beneficial for your dog's health.
MUST CONFIRM STORYBOARD WITH US FIRST
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It's sweater season, so cosy up and treat your pooch to a 'warm hug' with our limited edition Pumpkin Spice bites. Perfect for snuggling up on the sofa or chasing falling leaves in the park, now you can share the flavour of the season with your pooch. Packed with nutrient rich pumpkin to support a healthy immune system and seasonal cinnamon with anti-inflammatory properties, pooches can't get enough of the delicious taste. But hurry, like the leaves on the trees these limited edition treats won't be around for long!
And as with all our Meaty Treats range, we've included probiotics for healthy digestion and collagen for skin & coat.
Naturally Hypoallergenic. These treats are formulated with no added artificial flavours, colours or preservatives, with no grain, cereal, gluten, beef, soy, dairy and non-GM produce."
Hook Ideas:
- "Ready to spice up your pup's treat game this season?"
- "You're not the only one craving a taste of autumn!"
- "Your pumpkin spiced latte has met its match!"
- "Ever wonder what your dog's perfect autumn treat would be?" - "Pumpkin Spice lovers listen up"
- "Did you know you can get Pumpkin Spice for your dog?"
- "We've levelled up the dog treat world with Pumpkin Spice"
- "Stop scrolling if you love Pumpkin Spice and your dog"
Concept idea: Your dog 'preparing' for the season with Pooch & Mutt's Pumpkin Spice dog treats. This could involve your dog enjoying a mock Pumpkin Spice Latte, jumping in piles of leaves, or getting a 'sweater' for the autumn season, with the treats being an integral part of their autumn routine.
Product Highlight: The Pumpkin Spice dog treats should be clearly visible and central to the content. Highlight some of the treat's benefits highlighted below (e.g., healthy digestion, glossy coat) through visual or verbal cues in a natural, non-salesy manner.
Product Highlights in Bullet Points:
- Packed with nutrient-rich pumpkin for a healthy immune system.
- Seasonal cinnamon with anti-inflammatory properties.
- Infused with collagen for glossy skin & coat.
- Probiotics for good digestion.
- All-natural, hypoallergenic, grain-free and no artificial flavours, colours or preservatives.
- A limited-edition treat for the season
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy excited dog with a lot of movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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