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Project Summary

Project Name
"Epic" - fishing gameplay reaction
Brand
Wildlife
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

For this project, we need a content creator to record themselves reacting as if they were a gamer playing a fishing game. Ideally, the setup includes your typical gamer environment with a gaming chair, headphones, and a backdrop with colored lights. Please avoid cropping the sides of your performance, as we may remove the background and use your image with an alpha channel.

The gameplay will show your character standing on a pier with a fishing rod in hand, accompanied by your pet Tiger. Nearby, a Knight with a Dragon and a Mage with a Phoenix will also be present. A ranking system will display ratings for both your character and pet at the top of the screen.

The game you will be reacting to is called Mistland Saga. Our primary audience consists of men aged 20 to 30, who are interested in role-playing, speedrunning, anime, and of course, RPG video games.

Our brand positioning focuses on offering a byte-sized, mobile-friendly, and casual RPG fantasy gaming experience. We prioritize the delightful, light-hearted, and socially engaging aspects of gameplay. 

For context, the main beats of the gameplay you be reacting to are. You won't actually need to play the game for this content as we will edit it in post production!

---------

Introduction:

You stand on the pier, fishing rod in hand, with your pet Tiger by your side. A ranking system displays hero and pet thumbs at the top of the screen.

Bait Selection and Fishing:

    Choose from a menu of three bait icons with a 2D tap.

    Cast your line into the water.

    Schools of fish appear intermittently, each type indicating difficulty and preferred pet food.

    Noteworthy catches like the Gilded Gar and Dream Drifter are marked with exclamation points.

Fishing Drama:

    Other players in the background occasionally fish and feed their pets (happy emojis).

    Discover an "easy 21" school of Gilded Gar.

    Zoom in dramatically as the hook catches something.

Near Miss:

    The fish escapes, nearly causing you to stumble back. A "MISS" sign appears.

    Your Tiger emoji turns angry, paw raised.

    Similar struggles and successes are seen among other players, reflected in the HUD.

Rare Catch:

    Encounter a rare "Dream Drifter, very hard 99" school.

    Tap the icon to initiate another dramatic fishing sequence.

Success:

    Successfully hook the elusive Dream Drifter.

    Cut to a triumphant close-up of you holding the fish (Zelda-style).

    Decide whether to keep it with a Yes/No option.

Pet Interaction:

    Feed the fish to your Tiger, who reacts joyfully with animations of jumping or eating.

    Your Tiger's emoji changes to happy.

    An XP bar appears above your Tiger, showing progression from level 4 to 5.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Feel free to tweak the lines if you find a better or funnier way to say similar things:

  • Here we go again, folks! Fishing for my very hungry pet fur ball.
  • Oh, look at Mr. Knight over there with his pet dragon, probably discussing medieval fishing techniques.
  • Hold onto your hats, people! It's a monster! Or maybe just a seaweed with identity issues.
  • Seriously? That's your idea of a catch? 
  • Alright, time to outfish these guys and show them who is boss!
  • Am I falling behind that "Wizarding World Reject" over there?
  • Yes! Finally caught something worth celebrating! Take that, virtual sea creatures!
  • Look at this beauty! To keep or not to keep? Sorry, fishy, you're stuck with me now!
  • And there goes Tiger, leveling up faster than a caffeinated cheetah!
Additional information

DO

Film in natural bright light with the highest production value possible.

Send the edit (55 seconds max so it will probably be fast) and raw content.

Feel free to tweak the lines if you find a better or funnier way to say the same thing.

Keep it lively and energetic and funny!

Wear colorful clothes.

Shoot in high resolution.

DON'T

Don't sound like you're reading off a script.

Don't film via the TikTok app. You must use the back camera and edit via CapCut or similar tools.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Wildlife
Pronunciation
Social Media
Category
Apps
About

Wildlife Studios is one of the largest mobile gaming companies in the world.

Founded in Brazil in 2011, our company has grown to become a truly global organization. Our offices are located in the United States, Brazil, Argentina, Ireland and Israel – and we’re still expanding. Today, our portfolio of over 60 games engages billions of players around the world.

Here, we create games that stand the test of time. Games that will excite, intrigue, and engage you for years to come!

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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