Specialist Diet Frozen Meal Delivery (FD - 19 - Day in the life)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Field Doctor is a dietitian designed ready meal delivery service selling across the United Kingdom. Empowering people to feed their health. We cater for a whole range of special dietary requirements, as well as dietary styles such as vegan, vegetarian, pescatarian, so people can really personalise their meals for their unique needs and health goals (whether that's keeping out an allergen, boosting energy, or weight management).
We want an individual who has a Gluten Intolerance as well as an individual with IBS, to film a “day in the life” ad that showcases them living a busy lifestyle (eating breakfast, going to the gym then to work, having a Field Doctor Cake as a snack, eating Field Doctor for lunch, getting home, eating a Field Doctor meal for their evening meal. As an example)
We want the video to be narrated talking the viewer through the day, talking about the meals and the benefits of Field Doctor.
We will give you the choice of two meals, a cake and a porridge to use for your video.
We’ve provided some mandatory scripted elements below that we would like you to ensure are mentioned within the video.
TIP: Share what specialist diet you are currently on // if you resonate with the brief. Ideally, we would like to work with someone that has a specific dietary requirement/ intolerance that Field Doctor services.
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https://www.fielddoctor.co.uk/
We will give you the choice of two meals, a cake and a porridge to use for your video.
Please share a script for approval ahead of product delivery
Mandatory Hook 1:
"I follow a specialist diet, and here’s how I manage my diet and keep up with my busy schedule."
Mandatory Body Content: (Please sprinkle these in throughout your video)
Ensure you showcase each of the meals and tell the viewer what you like about them. We want you to ensure to let the viewer know they make you feel great too.
Visual: direct to camera eating and commenting (speaking) while eating or with a voiceover reflecting what you liked about it
Key Points to Mention
- the meals are designed by a dietitian and a michelin trained chef.
- how quick and easy they are to cook. E.g. straight out of a freezer into the oven or microwave.
- Field Doctor has won Great Taste awards
Mandatory Call to action:
"Field Doctor makes balancing my diet and my lifestyle effortless! You can take their personalised plan quiz and get a curated meal plan for your diet that considers all your intolerances.
Take control of your nutrition and feel great again! Field Doctor are running an offer for 20% off your first 2 boxes, I can’t recommend them enough!"
Ideally, we would like to work with someone that has a specific dietary requirement/ intolerance that Field Doctor services.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 2: A day in the life! Here’s how I manage my specialist diet and my busy schedule.
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