Mature breakout kit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
I need a woman 40+ to talk about how women still get blemishes even if they are older, especially as menopause can make the skin oilier. We have created a kit specifically for this woman, who is older but still suffers from breakouts.
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The kit is designed for mature skin which also suffers from blemishes, the products are as follows, they should be used as the routine in the evening. Results should be visible within two weeks.
Peptide Fix Cleanser (an oil based cleanser is actually good because it means the skin will produce less oil itself)
Salicylic fix cleanser (made for breakout-prone skin types, to be used 3x per week in the evening)
Hyaluronic fix concentrate (to hydrate and soothe the skin, hydrated skin will always make the appearance of blemishes look better and less red)
Retinol Fix blemish gel (amazing spot treatment to clear the skin of active spots but also fade dark marks and pigmentation that breakouts may have left behind)
Ceramide Overnight cream (great for soothing redness and irritation, also plumps and firms the skin, so great for this age group)
The hook should be about the fact that older women also suffer from breakouts so it could be something like 'Tired of seeing spot treatments ONLY targeted at women in their twenties?' - it would be great to have a personal experience here e.g. "I know I was!" or "I've started seeing spots on my skin again and didn't know where to start".
Then they can go on to explain that women in their 40s and above also struggle with breakouts, especially as menopause can make skin oilier, leader to spots. After getting lots of messages from women, Nip + Fab has created a kit specifically for them!
They can then go on to talk about the products included in the kit, would be great to see the creator using the products as they talk about each step.
Finish by saying that you can save 40% if you buy the products as a kit, it's worth over £100 but you'll pay just £59.95 for five full size products, it's the easiest way to get your skin back on track.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Cruelty-free, vegan and ingredient-led skincare.
At Nip + Fab our goal is simple. Luxury, ingredient-led skincare formulations at high street prices and an ingredient education for everybody. We’ve been making results-driven, accessible formulas for over 10 years, so no matter your age or skin concern, you can find a range that suits you and your skin.
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