Amber Re-Editing Opening Hooks
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief, we're are only looking at re-filming the opening hook (approximately 5 secs) of footage at the start that you originally filmed for us in our comparison brief, before cutting to the existing footage you shot in the first brief of the green case showing it being refilled. i.e. the frame where you say "now I only use Fussy".
Note: If accepted for the brief, we would like you to write a short script to showcase what you plan on roughly saying in your opening hook
.svg)
.svg)
You should hopefully have the green Fussy case from the previous shoot, but if you need to re-order, please use the following link to order the product: https://www.getfussy.com/products/tropic-tonic-starter-pack-limited-edition-fussy-natural-deodorant > use code TWIRLUGC to order for free.
Hook 1 Aluminium Pits: "Still using aluminium deodorant that's blocking your pits?"
Here for the opening hook, we want to you call out how normal deodorant with aluminium blocks the pores on your pits, and how its not great for your pits. Feel free to be creative here to show off the anti-aluminium hook. Please then edit this new opening hook into your existing footage i.e. the footage that appears after 5secs.
Hook 2 Ditch the Antiperspirant: "Ditch your antiperspirant and switch to Fussy"
In this opening hook we want you to encourage people to ditch their antiperspirant and try Fussy. Please showcase 'ditching' your antiperspirant in a fun and engaging way i.e. thowing it in the bin, over your shoulder etc. Please then edit this new opening hook into your existing footage i.e. the footage that appears after 5secs.
Hook 3 Nasty Ingredients: "Stop using antiperspirants with nasty ingredients"
Within this hook we want you to callout the nasty ingredients like aluminium & parabens. Please then edit this new opening hook into your existing footage i.e. the footage that appears after 5secs.
.svg)
We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.