Easy online fundraising software for nonprofits - Givecloud
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Do you have a cause or a nonprofit organization you like to support?
Have you donated online that you remember?
Maybe you tried to donate online but the donation form was long, lots of info to fill in and by the end you were kind of annoyed that you couldn't just easily give to the cause that tugged on your heartstrings originally.
Your perspective:
In this video, you are taking the perspective of the NONPROFIT. You work for a nonprofit organization as the executive director, director of fundraising, the marketing team or the person in charge of creating fundraising campaigns and sharing them with your digital audience of donors. A big pain point of switching software is the complexity. But Givecloud is so easy to set up, easy to share with donors and easy to integrate to your existing tools. Givecloud sells to nonprofit organizations and we are the only platform that is OBSESSED with the donor experience. Nonprofits care about the donor experience and how easy and engaging it is to donate because donors are the lifeblood of their cause. We want you to share your experience that demonstrates how easy it is to set up, how beautiful it looks and how your donors love the fundraising experience.
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What we know at Givecloud and want to "prove" with UGC:
- We know that it is easy for a nonprofit to set up a beautiful, modern campaign
- We know that an easy and engaging donor experience leads to..
- When donors are engaged they donate more, they donate more frequently and they share with their network.
Givecloud's obsession with the donor experience has led us to create an online fundraising experience that feels human and not just transactional.
TIP: Tell us about a cause or nonprofit organisation you like to support and are comfortable mentioning in your video, if selected
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TEST Product Donation form
**note: this is not a real form and will not charge any real money, it is all stagged.
How to create your account and navigate the admin: https://www.loom.com/share/39589d86cb234d3ca36dd7c096bbe4bf?sid=367c9445-4fbc-4402-b565-e3c53b61a545
Create your own account here: https://givecloud.com/
Please create a script that is natural and authentic. Make sure all the key elements mentioned below :) (a proposed script must be shared ahead of filming)
Video outline:
- 30-60sec - 1 versions per creator
- The hook (eg: “Nonprofit fundraisers, this is for you” OR “Are you looking for ways to grow your donor base? You need to check this out”)
- Talk about how important it is for you to engage and excite your donors and how the online donation experience makes a huge difference.
- Talk about how passionate you are about your cause and how your team works hard to tell your story and capture the hearts of donors. You need an online fundraising platform that makes it easy for donors to contribute and feel like they are making a difference.
- Talk about wanting to spend less time doing admin work and more time on your mission (feeding children, housing people in your community, caring for animals, building schools etc)
- Talk about needing a fundraising platform that is easy and painless to set up and integrates to your existing tools like your donor database (CRM), email marketing, website, etc)
- Show the product admin (setup the form), click around, show the donation form and click around or maybe even go through doing a donation
- CTA "you should check out Givecloud if you are a nonprofit"
Here are some parts of the experience you could talk about:
- Admin/setup features
- Beautiful UI/admin interface
- Easy to see what your form looks like in the visual editor
- All the best practices are baked into the form set up so you don’t need to guess what will convert the best
- Brand consistency is easy with logos and colour options
- Adding a thermometer to track progress towards a goal
- Add a countdown for a timely campaign
- Options for monthly and one time are so easy to configure
- Post donation upsell is so amazing to help us turn one time donors into recurring donors
- Donor Covers Cost option is so important to us so we can put more of the intended donation to our mission. Donors are so willing to help cover the costs and the Smart technology knows what amount options to show the donor.
- So easy, no coding necessary to embed the form on our website. Embedding is a better option so you aren’t redirecting an eager donor off your page
Donation Form feature
- so easy to fill out the form -> unlike some donation forms that literally feel like I'm filling out my taxes
- fun and engaging to discover the donation amounts -> this idea is taken from gaming interactions, small clicks, =/-, all make this interactive and simple to use
- social proof ->creating that fomo that someone else is donating
- badges -> showing me I'm in the top 1% of donors as I toggle through amounts
- transparency promise -> I love seeing this so I know where my money is going to be spent, I really want it to go to xyz (the kids, the animals, ect)
- heart emojis -> so fun
- monthly donation option -> I get to pick
- click donate then I pick my payment option -> micro commitments help with conversion, really guiding the donor through the process
- wallet pay (depending if you are using an apple device or google device you will get Apple pay or Google pay)
- confetti after you donate -> super fun
- post donation upsell ->Of course I want to make a bigger impact, and this surfaced some really reasonable financial ways I can do this ongoing And I didn’t have to reenter my info
- after the donation ‘Start a Fundraiser’ -> If I wanted to do one of those birthday fundraisers we see all over social media I could start my own fundraiser and share it with my network to raise more for the nonprofit, So easy
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Givecloud is the only Donor-Obsessed digital fundraising platform for nonprofits.
We believe in the power of delighted donors and our platform is built to excite them and increase donations, advocacy, and loyalty.
Givecloud must be written like 'Givecloud'
NOT GiveCloud, Give Cloud
We are a Canadian company but the majority of our customers are in the US.
We want to focus on the donor experience, the ease of our fundraising forms and how simple it is to support a cause you care about with a Givecloud donation form (the checkout). No form fields to fill out, the social proof, badges and hearts that happen as you explore the donation options.
main competitors
FundraiseUp
Givebutter
Classy
Trustworthy and experienced
But not 'suit and tie', we are your fundraising buddy. Fun, inspirational with a bit of humor or cheekiness
main competitors
FundraiseUp
Givebutter
Classy
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