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Project Summary

Project Name
Don't put it off (3x Simple Direct to Camera Video)
Brand
Pure Cremation Limited
Brand
Website
Compensation for this project
$300
Duration
Longer than 60 seconds
Format
Physical product
No

The Brief

Description

Video must be voiced by someone who has lost a grandparent, and there wasn’t a funeral plan in place. 

Video must be shot in one location. This can be in the garden or in the home, preferably living room.

Video should have subtitle text and contain the following small print test somewhere (not hidden) "Authorised and regulated by the Financial Conduct Authority FRN: 965260"

There are 3 scripts, 1 x 90 seconds, 1 x 60 seconds & 1 x 30 seconds. 3 seperate videos should be shot.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Please film each script individually! Should sound authentic, not overly dramatic.

[90” script]

I don’t know about you, but I have a ‘to do’ list in my head of loads of jobs that I should get round to – but never do! 

It’s actually a bit stressful and I should just get them done!

One thing I do really advocate for is getting your funeral plan sorted. After all, we all know we’re going to need a funeral one day! 

And it would be nice to know it was going to be what you chose for yourself.

An older friend of mind died without a funeral plan, and actually it caused a lot of bother for the family, because they didn’t know what he wanted for his own funeral. 

He had never talked to them about it. Well, you don’t, do you? It’s just not something us Brits like to discuss.

That’s why I like Pure Cremation. You don’t have to discuss everything you want or don’t want, you just get a plan in place and – that’s it – your funeral is sorted. 

No matter how long you live or how much funeral costs go up in the future, yours is all paid for, with no hidden costs.

And with Pure, there’s no funeral service included, which means two things. 

First of all, it’s more affordable than a traditional funeral plan.

And second, it means family or friends can have their own personal send-off, in whatever way they want to remember you best.

So, get a free quote with Pure today! It only takes a minute, and you can see how easy and affordable it is. It’s so simple, there’s no need to put it off any longer!

Additional information

DELIVERABLES

  • Raw Edit - Video 1 - 90 sec
  • Final Edit - Video 1 - 90 sec
  • Raw Edit - Video 2 - 60 sec
  • Final Edit - Video 2- 60 sec
  • Raw Edit - Video 3 - 30 sec
  • Final Edit - Video 3 - 30 sec

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

[60” script]

I don’t know about you, but I have a ‘to do’ list in my head of loads of jobs that I should get round to – but never do! 

It’s actually a bit stressful and I should just get them done!

One thing I do really advocate for is getting your funeral plan sorted. After all, we all know we’re going to need a funeral one day! 

An older friend of mind died without a funeral plan, and actually it caused a lot of bother for the family, because they didn’t know what he wanted for his own funeral. 

That’s why I like Pure Cremation. You just get a plan in place and – that’s it – your funeral is sorted. 

It’s more affordable than a traditional funeral plan.

And because there’s no funeral service included, it means family or friends can have their own personal send-off, in however they want to remember you best.

Get a free quote with Pure today. It only takes a minute. 

It’s so simple, there’s no need to put it off any longer!

3rd Variation

[30” script]

I have a ‘to do’ list in my head of jobs that I should get round to – but never do! 

But I do really advocate getting your funeral plan sorted. 

A friend of mind died without a funeral plan, and it caused a lot of bother for the family.

That’s why I like Pure Cremation. It’s more affordable than a traditional plan.

And family or friends can arrange their own personal send-off.

So get a free quote with Pure today. It’s so simple, there’s no reason to put it off!

About the client
Name
Pure Cremation Limited
Pronunciation
Pure Cremation
Social Media
Category
About

Launched in 2015 Pure Cremation has grown rapidly, developing a reputation for quality care delivered by caring people. We have successfully challenged funeral industry prejudices, proving that there is a real need for simple, dignified cremations at a sensible price.

We are dedicated to providing simple, respectful cremations with hand delivery of the ashes without a funeral service, and with every stage of care carried out by our own lovely people.

Brand Guidelines

Co-op Funeralcare, Aura Life, Funerals with Grace, Memoria Funerals

Tone of voice

Caring & respectful

Competitors/similar brands

Co-op Funeralcare, Aura Life, Funerals with Grace, Memoria Funerals

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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