Bissell - The Dog Mom
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
We want to visually show how the newest Little Green HydroSteam can tackle stuck-on, embedded messes on upholstery, carpets, cars, tile, grout and more through compelling demonstrations and before & after comparisons. Plus, Every Purchase Saves Pets™. BISSELL supports BISSELL Pet Foundation® and its mission to help save homeless pets. This is a new product innovation and launch for BISSELL! It is building on the Little Green platform that has gone viral on TikTok in the past. The new Little Green HydroSteam does all the amazing things that our Little Green machine does, but now includes the power of steam! Videos should include impactful product demos, showcasing various mess types on different surfaces (think embedded dirt on carpet, drink spill on upholstered chair, mystery car mess upholstery clean, refreshing curtains and sofa in steam-only mode, steam cleaning tile and grout etc.). Demos should show a clean clean-path after a few passes, revealing efficacy of product - Highlighting steam function since this is the newest innovation and only portable deep cleaner product on the market with steam - Dirty water dump out in sink to show everything it picked up. Inspiration:
Sharing some recent social posts from organic team with good product usage examples too!
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This portable deep cleaner is the newest member of the HydroSteam family and building on the TikTok viral Little Green platform. The addition of Steam allows for even better cleaning to remove the toughest messes and stains. We want to break content up so that half is targeted for upper funnel content and the other half being conversion focused. Upper funnel creative should be focused on hard hitting, oddly satisfying, demos and clean paths. Lower funnel should also contain this, but feature some of the more technical features of the product (such as steam-only mode, refreshing curtains, etc.). With language being more "buy now" oriented. The goal of this campaign is to drive awareness and conversions for the Little Green HydroSteam portable deep cleaner. We want to pique user interest, in an authentic and compelling way.
Features/Benefits of the product:
1. BISSELL's newest innovation building on our successful Little Green platform. Little Green HydroSteam is the only portable carpet and upholstery cleaner with the power of steam
2. Steam, powerful suction and OXY formula remove tough, stuck-on and oily messes from carpet, upholstery, auto interiors and more
3. Permanent stain removal when paired with BISSELL PET PRO OXY Spot & Stain formula.
4. 3 cleaning modes. SteamWash for tough, oily messes, Steam for refreshing upholstery and farbrics, cleaning grout & tile, and Wash mode for enzyme based stains like pet accidents
5. Multi-Surface tools for cleaning tile, grout, sneakers, curtains and more
As a dog mom, who is also a neat freak,she is beginning to get nervous about having a dog because she didn’t realize how messy this puppy stage can be. Her boyfriend came home from work and surprised her with the new Bissell! Now that she has a cordless vacuum to get up any and all dirt, she can now relax and genuinely enjoy being a new puppy parent! Switch to demo of the product. Please feature your dog in the video!
The script should be focusing on mud, tracks, and dirt on carpet, upholstery, and auto interior. The Little Green HydroSteam is great for getting out stuck-on messes and stains like mud, oil from fur (maybe a dogs favorite spot on the sofa), cleaning dog beds, cars after a rainy-day visit to the dog park, etc.
One feature we’ll really want to highlight in both concepts is the steam from the machine – since this is a particularly unique selling point and the only portable deep cleaner with steam
We’ve found with past videos that true demos perform best. Videos with images or jump-cuts often get called out in the comments as being faked
Maybe in one scene she’s cleaning a sofa or dog bed and in another, it could be her cleaning out the car – just to test if different mess surfaces/types have any impact on performance
Dirty water dump out in sink to show everything it picked up
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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