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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Vegan Wondershake
Brand
Protein Works
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Hi, we would like a testimonial on one of our vegan proteins on how this has helped you to reduce your dairy intake with an increase in plant-based protein

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.theproteinworks.com/vegan-wondershake - please see product page description for key callouts on our Vegan Wondershake

Main Concept
Script/Description of Scenes

Please just use this as a rough guide and make this personal to you and your lifestyle - 

  • wanting to increase plant-based protein intake 
  • struggling to find a vegan protein that actually tastes nice, most are grainy but vegan wondershake is smooth and creamy 
  • convenient and tasty way to help you to increase protein intake 
  • loads of delicious flavours to chose from, 89 calories and 20g protein per serving 

Please DO NOT refer to vegan wondershake as to fuel after a workout, fuel gains, increase muscle mass etc, but instead talk about how it helps you eat a balanced and nutritious diet and helps you get the protein you require (possibly helps if you are vegan and struggle to get protein in)

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Protein Works
Pronunciation
Social Media
Category
Food/Beverage
About

Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition: 

Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.

Innovating fast and with purpose to ensure we are constantly refining our service and product offering

Caring for our customers by offering world-class service

Target audience:

People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.

Brand Guidelines

Who are your main competitors or any other brands you look at for inspiration?

Tone of voice

Professional but friendly and approachable. 

Competitors/similar brands

Who are your main competitors or any other brands you look at for inspiration?

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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