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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Creatively promote Ulike IPL Hair Removal
Brand
Ulike.com
Brand
Website
Compensation for this project
$230
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We're looking for UGC creators to create 2 UGC videos promoting our IPL Hair Removal product. Your two videos should be distinct (e.g. 1 is a '3 reasons why' and the other is a 'before vs after'). Once selected, please share your proposed script/storyboard for both videos ahead of product arrival.

Ulike IPL: 

IPL (Intense Pulsed Light) is a clinically-approved hair removal method that targets the melanin inside hair follicles, utilizing a powerful and safe spectrum of light. This results in visible hair reduction without damaging the skin.

Please carefully read this brief to get a clear understanding of what we're looking for!

APPLICATION TIP: Pitch 2 concept ideas

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Ulike IPL https://www.ulike.com/ 

IPL (Intense Pulsed Light) is a clinically-approved hair removal method that targets the melanin inside hair follicles, utilizing a powerful and safe spectrum of light. This results in visible hair reduction without damaging the skin.

The specific product we will send has not launched yet, but we have outlined this brief with the key USPs (It's similar to the existing products but has more features and is more premium)

Main Concept
Script/Description of Scenes

Please draft 2 script/storyboards for 2 separate videos and share this with Twirl ahead of product arrival.

INSPO: Our top performing UGC can be found here: https://drive.google.com/drive/folders/1HqfVx7NHAbj8Lm7ehVhjViIkaL1cOrC7?usp=sharing 

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HOOK: Start with a catchy hook! You can find some inspiration here.

BODY: Please Speak to the camera

 Remember to use the device on armpit/bikini/facial hair.

(If you have the Air 3) Add a clip comparing Air 3 VS Air 10. Here is the product info: https://www.ulike.com/products/sapphire-air-10-ipl-hair-removal

Please don't base the video on a voiceover. It's okay to weave in some clips occasionally while you're talking to camera, but all the audio should be from speaking to camera and not recorded via voiceover.

If showing an unboxing, please don't spend too much time on it - a quick 2 second clip will suffice. We want the focus to be on you using the product!

Nice to have:

  • Creativity to set any scene to address the needs of hair removal
  • Energetic/humorous tone 

Product selling points(official pages coming up): Implement this into your concept/script seamlessly.

  • Dual lights: Other hair removal only got single light/lamp, AIR 10 comes with dual lights that double the efficiency and fasten the results compares
  • SHR Mode: salon grade results
  • Skinsenor: Safe by censoring skin tones, no skin irritation
  • Sapphire ice-cooling tech: painless 

Ulike IPL: 

IPL (Intense Pulsed Light) is a clinically-approved hair removal method that targets the melanin inside hair follicles, utilizing a powerful and safe spectrum of light. This results in visible hair reduction without damaging the skin.

Visual: https://drive.google.com/file/d/1U7yjZ1FmX5WZaAabocJOyIhuCEMWJlXJ/view?usp=sharing 

Remember to end with a clear and engaging CTA!

Additional information

NOTE: The products may take up to a week to arrive. Once it does, please create your videos within 1-3 days. If you need any support with editing, let Twirl know as we are happy to support. Your concepts will need to be approved before it arrives so that you can get started ASAP when it does.

DO

  • Please film in natural bright light (ideally during the day, in front of a window)
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Speak to camera
  • Show you using the product on various parts of your body

DON'T

  • Don't sound like you're reading off a script
  • The video should NOT be voiceover only
  • Do not overshow the unboxing
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ulike.com
Pronunciation
Social Media
Category
Beauty/Cosmetics
About

Redefine hair removal with IPL technology, home laser hair removal with permanent results for male&female

Brand Guidelines

No direct competitor

Tone of voice

Humorous, sexy, professional

Competitors/similar brands

No direct competitor

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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