THE WAR PAINT FOR MEN DAILY ESSENTIALS KIT x DAY IN THE LIFE - American psycho routine
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We know Mens makeup can have a bad rep, for a bit of fun we want you to recreate this ICONIC Morning routine from the famous film American Phsyco but with a War Paint for Men twist.
TIP: Share relevant content examples in skincare/beauty niche if applicable
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War Paint for Men is the UK's OG mens makeup and grooming brand. War Paint is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously.
Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, we’ve got your back.
The Daily Essentials Kit includes:
Moisturiser
A lightweight daily moisturiser to help optimise hydration and leave skin feeling smooth. Our blend of antioxidants help support skin health and leave skin refreshed, never greasy.
Eye Cream
A lightweight eye cream that helps to defend against dark circles, smooth fine lines and deliver deep hydration. The cooling metal roller-ball applicator massages and energises tired eyes.
Night Serum
An advanced multi-tasking serum that works while you sleep to help revitalise, smooth and hydrate. It’s quickly absorbed by thirsty skin to target signs of ageing and uneven tone to reveal healthier-looking skin when you wake up.
Concealer Pen
A lightweight liquid concealer to help cover imperfections like dark circles or blemishes.
Tinted Moisturiser
A hybrid of moisturiser and light coverage foundation to hydrate your skin whilst evening out the tone of your skin.
Face Sponge
Apply and blend makeup onto the skin easily with this latex-free makeup sponge.
Please create a script that's natural and authentic to you! Refer to the Product USPs in the 'Product/Service' section.
Try to the best of your ability to recreate or stitch the routine. This is supposed to be humorous and poke fun at excessive morning routines. Have fun with it and embrace the character. Make sure to include War Paint for Men in the routine and include a discover War Paint CTA
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We help scale D2C brands. Threesixty is a leading e-commerce agency that partners with market-defining brands. We focus on consumer brands and technology companies building innovative DTC products with a unique point of difference in the market. Our team is engineered to adapt to each stage of our partner’s journey, delivering bespoke roadmaps and solutions for their business needs.
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