How To / Tutorial for GUM Playbrush
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like you to create a video showing other parents how you manage to teach your kids the correct toothbrushing technique with GUM Playbrush. We have a specific brief with scenes you can create with your kids while using the smart sonic toothbrush and mobile app with 13 interactive games, a toothbrushing coach and Dayo, the dragon.
Note: we do need the video to work in Story (9:16) and Feed (4:5) Format, please keep that in mind when using text elements or captions (nothing important top and bottom when filming). Also, nothing of the main action should be outside the safe space.
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GUM Playbrush recently launched its products under its new name and as part of the Sunstar GUM company, which provides all kinds of dental hygiene products. GUM Playbrush makes sonic toothbrushes for Kids (3+) and Juniors (6+) that connect to an app, where kids can play games, use a brushing coach and also care for their friend “Dayo”, the dragon. The product sells on its own with a 30-day-free trial period for the app, after that you pay for premium access. For this briefing we focus on kids above 6 years of age.
More info here https://www.playbrush.com/en-gb/kids
Hook 1: Throw your kids' crayons at the camera. Alternatively, if you have a dog, film yourself as a family sitting in front of the camera.
Script: (direct to camera)
"Hey moms and dads out there. Our children go to school, learn to write and do math. But what about oral hygiene? We have found something for our children that not only teaches them the right brushing technique, but also helps them brush longer. I'm XX, this is my husband XX. We have spent a lot of time in the bathroom with the kids brushing their teeth. Until we discovered GUM Playbrush. So here are our tips for teaching your children the right brushing technique.
First. Make sure you have the right brush size. I know it's often easier for kids to brush with small manual toothbrushes, but especially if they are already of school age, you should make sure that the size and hardness of the bristles are right. Our children are X and X and they both use the GUM Playbrush Kids for children over 6.
Second. Children often aren't aware that they only brush one side or stay in one place for too long. We give them the tablet/phone for their time in the bathroom, so they can play their favorite games in the GUM Playbrush app. The games show exactly where they are brushing and help to not forget any teeth. They also really like using the toothbrush coach.
Okay. And number three: Take time to thoroughly test a new toothbrush. We were skeptical at first too, so we used the free trial month to thoroughly explore the app's features. In the end, everyone was happy. The kids have so much fun that they look forward to brushing their teeth every time. And my husband and I are more relaxed because we don't have to stand next to them anymore."
Just try it out, test it with your kids to teach them proper brushing.
Hook 4: “We got this for our back-to-school present.” Have one of your kids or both stand in front of the camera and say this holding up the toothbrush. Alternative: let them create the voiceover and put it over a video of you doing the same thing as this sample video.
SCENES / B-ROLL
- Your children pack their backpacks and get dressed. Sitting at a desk, writing or calculating something on paper.
- smile of your children.
- [green screen] Screenshot GUM Playbrush App in the background. Point to the site, smile, move.
- [unboxing] Show the box of toothbrushes. Unpack them. Hold her up to the camera.
- Closeup of the toothbrushes, showing bristles. Put the head on and turn it on.
- Film your kids brushing their teeth normally. They are not concentrating or look bored.
- Show how your kids are playing a game. Game must be viewable on mobile. Do this with 3-4 games from 3-4 angles.
- Close-up of how to clean. Only mouth visible.
- [screen cast] Screencast of how you swipe through the games in the app on your mobile phone.
- Your children love the toothbrushes. Run to the bathroom, and grab the brush. Also, let them say something like "Woo-hoo" or "I lov eit" in their own way.
- Hug your husband, kiss him, you are relaxed.
We do have a detailed briefing here: https://chopsticks-digital.notion.site/Briefing-Cher-BACK-TO-SCHOOL-489f7b9c7b0d42bdbb6458e1fe098605?pvs=4
It includes general guidelines for the creation, as well as at the bottom a link to the actual script and B roll scenes.
The brief is designated to Cher, as she already has the product at home. She may use some scenes from her previous video.
Please deliver 4x videos with and without captions + google drive folder with all the b-roll.
“I bought this for my family”. Same location as for the script, here you hold the toothbrushes in the camera.
"Hey moms and dads out there." Same sentence as in the script, only at this point you put your phone on the floor and film yourself from below.
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We work with medium-sized brands in the German-speaking market, however, we do have international projects, e.g. GUM Playbrush for Kids. Our clients love working with us because we are great at creatives, hence, we do highly value great UGC content and creative processes.
Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.
We are a small remote team, hence, we do prefer personal and casual communication. Depending on our clients we will brief specific communication guidelines.
Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.
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