Tastily - Ready meals with a difference
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Target: People who find ready meals convenient but have grown tired of the selection available in the supermarket or grown bored of the options available from competitor services.
USP: Tastily’s new range of finish at home meals that bring variety, flavours and textures that can’t be found elsewhere. This is all about emphasising why Tastily’s dishes themselves are different from what you’d expect, and seducing people with delicious looking meals they want to try for themselves.
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Tastily is a chef-made meal service.
Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
The hook: 'Are all ready meals the same? I've tried a few and been disappointed
The footage: Eating a sad looking ready meal, and you're looking disappointed / unsatisfied. Could potentially start this scene in black and white and change to colour when we talk about Tastily
State product: ‘Then I found Tastily. They make meals so delicious you won’t believe they’re healthy and their variety is unmatched’
The footage: Unboxing meals, show the packaging of your selection of meals
USPs: ‘This week I’ve got X,X and X
The footage: Showing each of these dishes being prepped so you are applying the finishing touches to each one and as the voice over states each meal, you show that dish
Social proof: ‘The texture, freshness and flavour is nothing like you’d expect from a pre-made meal. Two thumbs up from me you’ve got to try it!’
The footage: choose one of the dishes, show yourself eating it and then use the above copy as a guide when describing the dish
Call to action: ‘Get your first box from just £5.40 per meal’ ‘Use the code TASTY for 30% off your first order + 15% off your next 2!’
The footage: this can be a shot of your choice with text overlay. Suggestions: filling the fridge with the meals, panning all the dishes together, clip of you enjoying the meal at a dining table / on the sofa with your feet up.
Meals you’ll receive: Chipotle bean burrito, dumpling bowl, miso glazed salmon, harvest bowl salad, pulled beef tacos, satay chickpea curry, steak and creamed spinach, feta saganaki. Please use the following meals when filming the prep: harvest bowl salad, pulled beef tacos and chipotle bean burrito.
Please do not refer to Tastily a 'ready meal'. We are happy for you to compare ready meals to Tastily (e.g. supermarket ready meals), but there must be a distinction between ready meals as Tastily. When referring to Tastily, we prefer to say 'pre-made meals', or 'chef-made meals'
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Tastily is a chef-made meal service that creates dishes that taste so good you won't believe they're healthy. Our meals are fresh, not frozen and last in the fridge for 7 days. Choose from a variety of meals: salads, burritos, tacos, oven-cooked, Asian, European and more.
- Convenient: Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
- Delicious: Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
- Healthy: 33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
- Great Value: Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
Don't refer to Tastily as a 'ready meal'. We prefer 'chef-made' or 'pre-made'.
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Our tone of voice is casual, fun and approachable. We don't make people feel bad about their current food habits, but we inspire people to enjoy food whilst eating well-balanced, nutritious meals.
SimmerEats
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