HOLY UGC: Starter Pack Deluxe
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style videos for paid ads.
The products are as follows: HOLY Starter Pack Deluxe
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
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- HOLY Energy® - HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings. Instead, HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
- HOLY Hydration® - HOLY Hydration® is your healthier alternative to artificial sports drinks! High-quality electrolytes and minerals give you back everything you lose throughout the day. And get you back to top form quickly. With delicious fruit flavour & real coconut water, HOLY Hydration® is your perfect thirst quencher for sports, hard work or long nights of partying.
- HOLY Iced Tea® - HOLY Iced Tea® is your sugar-free alternative to unhealthy iced teas - and the low-caffeine alternative to our in-house energy drinks. Enriched with valuable antioxidants and fibre, HOLY Iced Tea® strengthens your immune system and protects you from the inside out throughout the day. With a 100% refreshing fruit flavour based on real tea, it is your perfect thirst quencher for all situations.
You're encouraged to take creative liberty while sticking to the key points / theme of the script.
Preface: Please go careful when removing trial boxes from the housing in main box as this can be fragile and we’ve had some instances where it has ripped. This doesn’t affect the product in any way just the presentation.
Contents of box should include: Shaker, HOLY Energy, HOLY Iced Tea, HOLY Hydration
Hook:
HOLY is offering a massive 35% discount on their Starter set so you can test their full range!
Education:
Treat yourself to the healthy alternative to traditional soft drinks.
HOLY Energy gives a lasting energy boost.
HOLY Iced Tea is packed with antioxidants and vitamins.
And HOLY Hydration helps you recover faster.
All contain no sugar, no artificial flavourings and less than 20 calories per serving.
And best of all, HOLY tastes super fruity and delicious. (pop up reviews around the screen https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo )
CTA:
Use code HOLY to save £5! Grab it now before it’s too late!
We'd like a box with "use code: HOLY for £5 off your first order!"
Example below:
https://www.instagram.com/p/C2nljjWL851/
DOs
- Get creative with the shots! Show them in motion so viewers can feel the energy
- Remove sticker from bottom of shaker
- Please film in natural / bright light. Ring light also works
- Add engaging captions to your video! (example: https://www.instagram.com/p/C1ms33sgMQy/#advertiser )
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
- Pixelate any other drinks you show
DONT's
- Do not rip the box, the presentation should not look messy
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Additional specs:
- High Energy
- Fast Cut
- Clearly visible subtitles that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Each video should end with a fade out to (at least) 3s black screen
- Ensure you remove the sachets from the boxes to present the branding / characters on the sachets
- Each video should include a mix of reviews from this folder: (https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo )
- Use both Starred reviews & DM screenshots
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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