Product Range video
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To create an authentic video promoting the wide range of meal replacement products The 1:1 Diet has to offers and promote the product benefits. To share on social to help drive brand awareness and push sales.
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We have the below meal replacement ranges;
• Shakes e.g. Chocolate Flavour Shake
• Soups e.g. Chicken Flavour Noodle Soup
• Bars e.g. Cookies & Cream Flavour Bar
• Bites e.g. Salted Caramel Bites
• Smoothies e.g. Cherry & Strawberry Flavour Smoothie
• Meals e.g. Spaghetti Bolognese Flavour Pasta
• Shake N Go e.g. Apple & Kiwi Flavour Yoghurt Drink
• Cereal e.g. Chocolate Flavour Rice Crispy Cereal
• Porridge e.g. Golden Syrup Flavour Porridge
We have over 35 tasty meal replacement products to choose from and they are:
💪 High protein
💜 High in 25 vitamins & minerals
🙌 Around 200kcal
✅ Packed with 169 health benefits
🌱 Suitable for vegetarians
🚚 Easy to order and delivered to your door
Create a script/storyboard that's authentic and natural to you!
Hook: It’s time to prioritise your health
BODY:
Showcase what they taste like, how easy they are to make.
Enjoy a nutritious breakfast, lunch, or dinner ready in minutes. No meal prep needed.
• No matter how busy your day, The 1:1 Diet makes it easy for you to have a tasty nutritious meal to enjoy!
• Want a nutritious meal to get you through the day? We've got you covered! 🙌
• Have you got a busy lifestyle? No time to worry about your diet? Then it’s time to grab yourself a quick nutritious meal replacement from The 1:1 Diet.
• All our meal replacement products are nutritionally complete and have 169 health benefits: https://www.one2onediet.com/how-it-works/169-health-benefits
• Want to improve your health!
• Prioritise your nutrition and fuel your body the right way.
CTA: It’s time to get yourself on The 1:1 Diet!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.
We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.
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Do:
Talk like a human
Use words and phrases your auntie would use
Be supportive, honest and positive
Be insightful and sympathetic
Use 1:1 when we’re talking about the 1:1 Diet
Use one-to-one when we are talking about our support and how we interact with each other
Don't:
Oversell anything or be pushy
Use jargon – it's off-putting
Use 20 words when 10 will do
Sound like you're a robot
Use other ways of saying 1:1 or one-to-one; it gets too confusing
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
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