We want you to bring your own authentic storytelling to the videos, sharing advice with viewers on using Zing to send remittance payments! Please share script for approval ahead of filming.

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We want you to share your testimonial, talking about the importance of sending money back to your family in another country. Highlighting how Zing is fast, safe and cheaper - as you save on fees - so it’s more money in your family’s pocket!

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In terms of footage, we’d like you to speak directly to the camera to connect with the viewer, and if possible, combine this with clips of your time abroad, home country and family & friends.

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CONTENT DIRECTION

We want you to bring your whole self when shooting your content, keep it natural and entertaining, and share your own real-life story.

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Open with hook message:

It’ll be important to set the scene of the concept with an opening hook message. Please come up with your own, but here are some ideas to get you started:

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• “Are you sending money to loved ones back home?”
• "Need to send money overseas? I’ve found the best hack!"
• "Wondering how to send money back home effortlessly?"
• "Looking for a secure and fast way to send remittances?"
• "Ever struggled with international money transfers? Not anymore!"
• “Fed up of paying high fees to send money back home? Then let me introduce you to Zing”
• Personal story from sending money in the past

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Following this hook, you’ll talk about how this is an important topic for you, but you’ve found a great solution with Zing.

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Brand messages:

After this, your task is to explain/demonstrate how Zing empowers effortless remittance payments. Ultimately, your content should encourage the audience to download the Zing app. In each video, please include as many of these brand messages as possible (in order of importance below):

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• Send and spend money in over 20 currencies, from anywhere in the world in a few taps.
• With £500 fee free conversions per month
• And super low (0.2%) conversion rates after that
• Easily track daily spending across currencies in the app
• Accepted worldwide

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You will be required to share a script for your content for approval before you begin shooting your content.

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Call to Action

You should finish your video on a call to action (CTA): “Download the Zing app for free. Do your Zing!”

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Key Requirements

• You must shoot your content vertically (in the 9:16 aspect ratio).
• Include the hook message within the first 3 seconds of your content.
• Your content must naturally integrate visuals from your life abroad, home country or family & friends, the more the better!
• If you have access to the card, include lifestyle footage of you using Zing / holding the Zing card

= Your content must be no longer than 30-secs.

• Your content must include a text disclaimer where required, please see the disclaimer requirements below:

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a) If you mention Zing 'by HSBC'

"Zing is not a bank. UK residents only. Zing is an e-money institution (EMI) authorised by the Financial Conduct Authority. Found out more at: zing.me/hsbc-zing"

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b) if you are mentioning the ‘£500 fee free conversions per month’ 

"Conversion fees waived for converting up to £500 (or equivalent) per month, until 30 Dec 24. Currency and transaction limits apply. See full T&Cs."

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c) When showing any pricing or exchange rates on the screen, you need to include the below disclaimer as the key is to be able to substantiate the claim

""Pricing amounts shown in this video are based on the exchange rates at [DATE/TIME]. FX rates change and actual rates at transaction may vary."