Mojito Water Flavouring mocktail
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To showcase NEW Mojito water flavouring on social and web/blog to help drive brand awareness and push sales. The brand name is pronounced ' the one to one diet'.
MUST BE COMFORTABLE SHARING RAW FOOTAGE IF REQUESTED (so we can add our own branding)
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Create an authentic video making a cocktail, promoting the new water flavouring – Mojito.
Create a script that is natural and authentic to you! Should feel organic, like chatting with a friend :)
Hook: Did someone say mocktail? Who doesn’t love a Mojito! A refreshing low-calorie drink you can enjoy anytime.
Listed below are some talking points, but please do what you feel is authentic:
Key USPs:
• Refreshing and truly delicious
• Quick and easy to make mocktail that’s low calories!
• A smooth blend of lime and mint flavourings
• Easy to make - Add 1 tsp (5g) to 500ml of sparkling or still water. Serve with plenty of ice and a sprig of mint, slice of lime. Stir and Drink!
• Helps to keep you hydrated.
• Lactose free
• Suitable for vegetarians
• 7.5 kcals per 250ml, 15 kcals per 500ml
CTA: It’s a must try… get on Plan today! ( JFYI The Plan is the name when your doing the diet, you don't need to explain this)
Audio with subtitles: talking with background music and native subtitles.
Output: Final edited video, with and without subtitles and raw files should we require to edit later on
MUST BE COMFORTABLE SHARING RAW FOOTAGE IF REQUESTED
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.
We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
Do:
Talk like a human
Use words and phrases your auntie would use
Be supportive, honest and positive
Be insightful and sympathetic
Use 1:1 when we’re talking about the 1:1 Diet
Use one-to-one when we are talking about our support and how we interact with each other
Don't:
Oversell anything or be pushy
Use jargon – it's off-putting
Use 20 words when 10 will do
Sound like you're a robot
Use other ways of saying 1:1 or one-to-one; it gets too confusing
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
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