We’re challenging the outdated notion that real men shrug their shoulders and carry on.

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By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.

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We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.

These are the principle that we follow for content creation

• Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
• Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
• Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem 
• Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
• Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.