Yoga/Evening Routine
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Product is focussed on immunity and recovery. Creator to follow the same format as the Inspo video
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Please make it sound natural to you! Slight tweaks to suit tone of voice are all good - we of course want you to be authentic however, no huge changes please!
Hook: The "power couple" of mushrooms for total health
Scene: Creator is in their bedroom, getting ready for bed.
I’ve been on the hunt for a high quality mushroom supplement to support my overall health, and I finally found the one: {holds up bottle of Flourish to the camera}
This is Flourish from the Functional Mushroom Company. It’s a potent blend of Reishi & Turkey Tail. These two species have a huge amount of research behind them and are like the power-couple of mushrooms. Together they cover three main pillars of health:
- Immunity: Both mushrooms are packed with beta-glucans and other compounds that support your immune system. (Pop-up: IMMUNITY SUPPORT)
- Heart Health: Reishi and Turkey Tail work together to promote healthy cholesterol levels and blood pressure. (Pop-up: HEART HEALTH)
- Sleep and Mental Well-being: Reishi stimulates a calming neurotransmitter, helping you relax and get a better night's sleep. (Pop-up: BETTER SLEEP)
What I love about Flourish is that it has one of the highest concentrations of Reishi out there - a potent 16:1 extract. That means you know you're getting the good stuff.
I've been taking 2 capsules of Flourish every night before bed for the past few months, and I've never felt better waking up in the morning. It's become an indispensable part of my bed routine.
If I had to recommend one mushroom supplement to cover all your bases, Flourish is it. And I’m not the only one who feels this way (rated excellent, 4.8 stars, flash up multiple flourish TrustPilot reviews piling on top of each other)
We want to build credibility / authority This doesn’t mean we can’t be playful / humorous - we definitely can be - but it needs to operate within our brand ethos - see for example “Your Brain on Lion’s Mane” (in our visual assets). Visuals are very important - we must never use low-quality imagery, and we must maintain a consistent, on-brand look and feel
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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