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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Clean Eating With Tastily
Brand
Tastily
Brand
Website
Compensation for this project
$165
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

The video will demonstrate how easy it is to 'eat clean' with Tastily without the hassle.

Please don't apply if you have dietary restrictions with the following meals:

Meals you’ll receive: Chicken Tinga Burrito, Zingy Buffalo Chicken, Harvest Bowl Salad, Smoky Pork Tacos, Steak & Creamed Spinach, Teriyaki Salmon, Steak & Ale Pie

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Tastily is a chef-made meal service. 

Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.

33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.

Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.

Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.

Main Concept
Script/Description of Scenes

the script is there as a guide, and we are happy for you to change it slightly so it's more natural to how you speak!

SECTION 1 (hooks) 

Hook 1: This is how people like you are eating clean and sticking to it

Hook 2: Guys! I’ve found a way to eat clean without the hassle.

Footage: Talking to camera in a kitchen setting, filming using front camera (like an Instagram story)

SECTION 2 (introduce the brand)

Talking to camera (shot is more zoomed out than the hooks so that you can see the delivery box and meals in packaging): The secret is these meals by Tastily, their menu is crafted by chefs and made by real people, not machines. 

They’re cooked from scratch using fresh ingredients, that means no artificial ingredients or unnecessary additives

Footage: Stack of meals and delivery box in kitchen 

SECTION 3 (USPs)

Voiceover: This Harvest Bowl Salad is the perfect lunch when I’m short on time, the chefs at Tastily send me all the bits I need - fresh salad leaves, sweet potato, chargrilled chicken, wild rice and I just assemble it and add the dressing. It couldn’t be easier. It’s bloody delicious too!

Footage: Showing the salad being prepped and then eating.

SECTION 4 (CTA)

Voiceover: Get your first box from just £5.40 per meal’ ‘Use the code TASTY for 30% off your first order + 15% off your next 2!

Footage: Stacking meals in your fridge

Meals you’ll receive: Chicken Tinga Burrito, Zingy Buffalo Chicken, Harvest Bowl Salad, Smoky Pork Tacos, Steak & Creamed Spinach, Teriyaki Salmon, Steak & Ale Pie

Please note: the script is a guide, we are happy for you to change the wording slightly so it's in line with the way you speak to make it sound as natural as possible.

Additional information

Please do not refer to Tastily a 'ready meal'. We are happy for you to compare ready meals to Tastily (e.g. supermarket ready meals), but there must be a distinction between ready meals as Tastily. When referring to Tastily, we prefer to say 'pre-made meals', or 'chef-made meals'

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2: Guys! I’ve found a way to eat clean without the hassle.

3rd Variation
About the client
Name
Tastily
Pronunciation
Taste-ily
Social Media
Category
Food/Beverage
About

Tastily is a chef-made meal service that creates dishes that taste so good you won't believe they're healthy. Our meals are fresh, not frozen and last in the fridge for 7 days. Choose from a variety of meals: salads, burritos, tacos, oven-cooked, Asian, European and more.

  1. Convenient: Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
  2. Delicious: Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
  3. Healthy: 33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
  4. Great Value: Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.

Don't refer to Tastily as a 'ready meal'. We prefer 'chef-made' or 'pre-made'.

Brand Guidelines

SimmerEats

Lions Prep

Prep Kitchen

All Plants (not competition but have good ads)

Tone of voice

Our tone of voice is casual, fun and approachable. We don't make people feel bad about their current food habits, but we inspire people to enjoy food whilst eating well-balanced, nutritious meals.

Competitors/similar brands

SimmerEats

Lions Prep

Prep Kitchen

All Plants (not competition but have good ads)

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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