Distracted: Promotional video for Online Learning Platform
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create a scripted comedy video to advertise our online learning platform, Square Skills, suitable for Tiktok and Instagram.
TIP: Share any previous examples of comedy / skit-style content you've created!
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Square Skills is an online learning platform offering professional courses in IT and Project Management. We make accredited qualifications affordable and accessible, and offer career development services such as resume writing, job search assistance, work experience placements and more. We can provide clips of the Square Skills portal for inclusion in the video, if the creator would like to use them.
[Concept: Quick cuts of increasingly funny distractions keeping getting the character’s way of starting the process of signing up for a course]
SCENE 1: Character is sat on sofa ready to research online courses for project management, but gets an advert for a ridiculous dog costume. They then glance at their dog.
Character: "I can do this later"
SCENE 2: Character is sat with their now ridiculously dressed dog, reading a social media post on the project management course they want to do, but sees their favourite singer has just surprised dropped a brand new album that’s 30 tracks long.
Character: “I can do this later”
SCENE 3: Character is now sat with their ridiculously dressed dog, wearing a new T-shirt of their favourite singer, with a wall of each vinyl variant of their new album in the background, and is FINALLY ready to look into which provider to go with for their project management course. They are watching a video review of one provider, when they get a text from their ex… and look into the camera.
The screen goes blank.
VOICEOVER: Okay, you can do THAT later. Do this NOW.
SCENE 4: [Video demo of Square Skills platform]
Character: Sign up for Square Skills today and access incredible courses designed by professionals, for professionals.
We need the creator to have a background in creating comedic content and able to utilize editing skills to bring concepts to life (Capcut, Final Cut Pro, Premiere Pro, etc.)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Square Skills Brand Values:
Expertise: We bring a wealth of experience from the UK’s online learning sector. Our team comprises seasoned professionals who understand the nuances of education and training. We value expertise and continuously strive to enhance our knowledge.
Global Empowerment: Our mission extends beyond borders. We aim to empower professionals worldwide by providing accessible, high-quality training, Square Skills is here to elevate your career.
Quality: We believe in excellence. Our commitment to quality drives every course, module, and interaction. From content creation to user experience, we maintain high standards to ensure our learners receive the best.
Accessibility: Education should be within reach of everyone. Square Skills is dedicated to breaking down barriers. We offer flexible learning options, affordable pricing, and inclusive content to make education accessible to all.
Transformation: Our ultimate goal is transformation. We don’t just impart knowledge; we catalyse change. Whether it’s a career shift, skill enhancement, or personal growth, Square Skills is your partner in transformation.
https://www.codecademy.com/pages/paid-plans
https://www.cybrary.it/
https://www.coursera.org
Motivational Tone: “Imagine where the right certification can take you. With Square Skills, you’re not just learning; you’re setting the stage for a brighter future. Let’s unlock your potential together and soar to new professional heights!”
Assertive Tone: “Square Skills is committed to delivering excellence in professional certification. Our courses are designed with precision, ensuring that you receive clear, concise, and actionable knowledge to propel your career forward.”
https://www.codecademy.com/pages/paid-plans
https://www.cybrary.it/
https://www.coursera.org
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