KeepCup Traveller - 8oz
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Product in use in specialty coffee outlet. Filled and in use on the go/out and about.
Show the product in use getting filled in a café, then taken somewhere to consume!
TIP: Share your concept idea in your application comment!
❌ Ideas to AVOID - Previous content that underperforms or is overdone:
- A day in the life of a content creator with their KeepCup
- Recipes and beverage making videos
- Barista making coffees at cafes
- Ordering coffee at cafe
- Anything that feels judgey or looking down on people
NOTE: project will only commence in January, so please consider your avialability for then :)
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What we want you to do: Show the product in use getting filled in a café, then taken somewhere to consume.
Demonstrate that it's leakproof. (lid assembly for reference here: https://uk.keepcup.com/care#twist-fit ) We're looking for a content creator who is authentic, with a positive/easy vibe and is funny/mischevious.
How you might do this: Order oat flat white in café and take somewhere to drink. We’re happy to receive creative ideation and direction from the content creator, we have a pretty flexible brand. We're eager to align the Traveller with the specialty coffee scene. However, we have done a lot of coffee being ordered in a cafe/barista making coffee content, so this needs some creativity to take it beyond a straight order of a flat white. We’re sure there’s a way to show this in a really fun and engaging and way, we can’t wait to see what you come up with.
Key messages to consider (you don’t need to include them all):
• Leakproof
• Insulated
• Flat white size - 8oz
• Easy to use and clean
• 90% recycled steel
Do not:
- show/use any single use packaging including water bottles
- show/use pod coffee machine
- go to major chain – Sbux, Nero, Costa etc
Product name: KeepCup Traveller
Previous content that underperforms or is overdone:
- A day in the life of a content creator with their KeepCup
- Recipes and beverage making videos
- Barista making coffees at cafes
- Ordering coffee at cafe
- Anything that feels judgey or looking down on people
Areas that we're happy to explore are the below, however these need to be executed really well and would need approval:
- Clever (but tasteful) alcoholic drinks
- Self-depreciative humour
- Tongue in cheek humour
- Gently addressing current affairs
Equipment needed/setting: Whatever you need to produce crisp, clear footage. No blurriness or bad lighting, please!
Out and about – not shot at home/inside setting.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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KeepCup is the world's first barista standard reusable cup.
Our mission is to encourage the use of reusable cups & bottles. We do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture. We want to create a global brand and to be one of the brands that kick started the demise of the disposable.
We're a proud founding B Corp and member of 1% For the Planet.
Our real competitor is single-use coffee cups and water bottles.
Competitors: Frank Green, Chilly's, Ocean Bottle, Yeti, Hydro Flask
Mischievous, but not provocative.
Authentic and egalitarian, but not preachy or too earnest.
Our real competitor is single-use coffee cups and water bottles.
Competitors: Frank Green, Chilly's, Ocean Bottle, Yeti, Hydro Flask
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