Amazon Alexa - Do not follow these instructions (if you want your Holidays to be amazing!)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
They are looking for positive, upbeat customer experiences that demonstrate Alexa’s utility but also how Alexa’s personality is perfect for the holidays.
.svg)
.svg)
Alexa helps customers streamline their lives, connect seamlessly, and expand what’s possible to live at their best—with technology that can bring a little comfort, security, joy, and delight into every day, depending on the moment. The focus is on the Alexa features that help customers celebrate and execute the seasonal moments that are important to them. The target audience is 18-44. This segment is less excited and interested in technology in general. They use some technology (for the functional benefits) but they engage with it less vs. other segments. The lower engagement also translates to low interest in using VA – they don't see the need or value in using one.
By tapping into the 'contrarian trend' of 'do not,' we aim to engage the audience's logic and emotions, igniting their desire to host the ultimate Family Christmas party.
We will accomplish this by providing a list of instructions that they should intentionally ignore.
This approach will underscore the exceptional features of Amazon Alexa, which allow users to concentrate on the most significant moments while leaving less critical tasks, like remembering buying Christmas gifts, making the dinner and having timers to cook it perfectly, or listening to a specific holiday playlist.
Primary Messaging (Examples):
Do not follow these instructions if you want to have the most amazing Christmas party!
1-. Do not set Alexa's timer to ensure that your holiday dinner is cooked to perfection.
2-. Do not ask Alexa to keep track of all the gifts you need to buy. Otherwise you will make all your loved ones really happy!
3-. And please, do not ask Alexa to DJ your party with the best festive tunes, we don't want to everyone have a great time, right? To prevent false wakes of customers’ devices, the video must begin with at least 3 seconds of dialogue before utilizing the wakeword “Alexa.” Creatively, this can be filled in many ways, but they still need to be visually interesting with a hook and a representation of the brand.
ordered devices for both creators, as well as both an indoor and an outdoor smart plug, in case you feel inspired to include some smart home Christmas light b-roll or activations in your content!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
.svg)
We take existing assets and repurpose them and create brand new creative for brands to use as their social/digital/e-commerce ads
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.