Amazon Alexa - My Essentials Holiday Activities
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
They are looking for positive, upbeat customer experiences that demonstrate Alexa’s utility but also how Alexa’s personality is perfect for the holidays.
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Alexa helps customers streamline their lives, connect seamlessly, and expand what’s possible to live at their best—with technology that can bring a little comfort, security, joy, and delight into every day, depending on the moment. The focus is on the Alexa features that help customers celebrate and execute the seasonal moments that are important to them.
The target audience is 18-44. This segment is less excited and interested in technology in general. They use some technology (for the functional benefits) but they engage with it less vs. other segments. The lower engagement also translates to low interest in using VA – they don't see the need or value in using one.
For this concept, we will showcase Alexa as the ultimate holiday assistant.
The creator will ask Alexa list a range of traditional holiday activities that people often overlook, such as decorating gingerbread houses, baking winter desserts, enjoying special Christmas movies, and creating holiday decorations. To create these family memories.
This campaign targets customers already familiar with Alexa, aiming to broaden their capabilities, such as searching for recipes or locating stores to purchase essential materials for holiday decorations.
Primary Messaging (Examples):
I always love to rediscover those classic traditions with #MyHolidayEssentials and Alexa: she’s the ultimate holiday assistant!
Alexa's got your back with precise timers to ensure your treats are baked to perfection. 🍰
Alexa can give you personalized advice on where to find the most thoughtful presents. 🎁
Ask Alexa for creative ideas and step-by-step instructions to make your home festive and fabulous. 🎄
To prevent false wakes of customers’ devices, the video must begin with at least 3 seconds of dialogue before utilizing the wakeword “Alexa.” Creatively, this can be filled in many ways, but they still need to be visually interesting with a hook and a representation of the brand.
ordered devices for both creators, as well as both an indoor and an outdoor smart plug, in case you feel inspired to include some smart home Christmas light b-roll or activations in your content!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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We take existing assets and repurpose them and create brand new creative for brands to use as their social/digital/e-commerce ads
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