This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Elemis November Trio Balm Set UGC
Brand
Campfire
Brand
Elemis
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description
# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The trio balm gift set includes three 50g version of the original, rose and naked cleansing balms. Its the perfect set to gift a loved one or treat yourself! A great way of trying the balms to figure out which is your fave, or the perfect set if you are already an elemis balm lover!

Main Concept
Script/Description of Scenes

This piece of content is to drive conversion of the Trio Balm Gift Set. The key is to be authentic, super relatable and create hype around this set to create urgency for people to purchase as its a great saving. The key is also to engage the viewer from the offset, leaning into how much of a great set this is whether you already love the balms or know someone who does, or equally for someone to try them and fall in love/never look back! Each product inside is to be discussed briefly to show the differences. Enthusiasm is key. The content is to be sent over as a full piece, but it would also be great to receive the raw files for record too. The script is here: https://docs.google.com/document/d/19i89-lQT07iCSILm6zw9-okze_-JmYSk3yx9oHz_ws0/edit

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Campfire
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Elemis
Social Media
Category
Beauty/Cosmetics
About
We are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 45 countries, we believe in ‘truth in beauty’
Brand Guidelines
Bright and consistent lighting is a must
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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