Using an app to train your new puppy
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a short video of a new puppy parent preparing to bring their pup home by scrolling through social media and searching online for tips and tricks on training.
Video should highlight the features/benefits of using Zigzag to train your pup.
MUST HAVE ACCESS TO A PUPPY 0-1 year.
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Hook: New puppy parents. Stop scrolling for puppy tips and tricks. Download Zigzag: Help your new best friend learn sit, potty training, recall, and more.
-Alternative hooks: Are you ready to help your new best friend be a happy and confident pup? // Ready to bond with your new best friend and start on the right paw?
Body: (Show new puppy parent in a living room prepping a puppy checklist with a warm smile)"Food and water bowls, check. Leash for walks, check. Crate, check. Chew toys, check"(Camera zooms in on checklist)Cut to worried pup parent: But how will I ensure [pup name] hits her training milestones? I want to give her the best start.
(Introducing ZZ, the app with a personalized programme based on [pup name] age/breed.
-Use phone and have Zigzag app open - referencing Today; My Journey; My Coach screens. [As soon as we've commissioned a creator, we can give them free access to the app]
Looks at app and talks through features/benefits
Feels reassured.
CTA:Start on the right paw with your pup today. Download the Zigzag app.
(Generally I'd encourage creators to use as guidance and focus on coming across naturally)
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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