KatKin Cat Food: July 24 - Dusty and Sick
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd love a UGC style video talking about the transformation your cat has seen since they switched to KatKin fresh cat food - we have a video we've already made using the same script internally, but would love some variations of this.
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Fresh cat food, made from 100% fresh meat. The first in the UK, 93% of customers who see a happier, healthier cat after switching to KatKin.
[V/O / spoken to camera - preferably content of the cat, or footage of the CP and their cat. Feel free to adapt the problems to be most suitable to your cat - e.g. not wanting to play, being lethargic, etc.]
From being sick every day. Barely touching his food. And looking dull and dusty…
… To a happier, healthier cat. In just 14 days.
Here’s what I did to help (insert cat name):
My friend told me all about KatKin. It’s a fresh cat food — so really different to wet and dry foods you can grab in the supermarket. It’s made from human-quality meat and fish. Fancy!
I was sceptical at first. But thought I’d give it a whirl — Pineapple really seemed to be suffering, so I reckoned it was worth a shot.
And whew — yep, diet can make a difference. Because within a few days of trying KatKin? Pineapple started to look healthier.
First: he stopped throwing up after mealtimes.
Then his fur began to look a bit shinier.
And now, his energy levels have improved so much.
All that in just two weeks. So check out the link below, try out the 14-day fresh food challenge, and see the transformation yourself.
Ideally we'd like one older (45+) man, and a woman 25+.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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