Direct to camera testimonial - Baby focused photobook
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create authentic-feeling, direct to camera testimonial video content that positions a Popsa photobook as the ultimate way to document a baby’s first year. These shots will include talking direct to camera with your baby and the product, the unboxing process, app footage showing how to make it, and a selection of product shots. The scripts should feel natural but follow the guidance supplied to ensure they fit with our research and insights.
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Popsa is an app that turns your photos on your phone into photobooks in less than 5 minutes. Just select your photos and the app creates your layout instantly. You can even preview your book in 3D to see exactly what you are getting.
Hook: Do you have 1000s of baby photos on your phone, but no time to do anything with them?
Script: PRE-PRODUCTION
If selected you will be required to create your baby-focused photobook and share your design with us ahead of ordering so we can refine any designs and layouts that don’t match our guidelines. For this creative we require 3 books to be produced.
SHOT LIST
https://www.dropbox.com/s/wb2fhi7iouo03hz/Twirl%20x%20Popsa%20UGC%20Baby%20Brief%202023%20-%20Direct%20to%20camera.pdf?dl=0
We have supplied a shot list which breaks down the individual shots we need back from you. These will then be edited by our internal creative team. Please provide each individual raw clip not just one 30 second edit.
SCRIPT
Hook first
"I want to record every moment with my little one.
With Popsa, you just need minutes, not hours - just pick the photos you want and the magic app will do the rest. You can even see your book in 3D before you order.
Printing [insert baby’s name] photos has never been easier. I can’t wait to share this with them when they are older.
So top mom tip - forget scrapbooks or baby journals - Photobooks are the best way to turn those snaps into something special. "
CTA: "Download the Popsa app and create yours now"
How to make a photobook guide: https://www.dropbox.com/s/y46m02xocxg5agk/Popsa%20Influencer%20Content%20Brief%202022%20-%20Photobook%20design%20guidelines.pdf?dl=0
Links:
- https://www.dropbox.com/s/jaubuh58fihxbnb/2022-03-05SavannahYoungerWhat-do-you-do-with-the-photos-you-have-on-your-phoneInfluencerBookApp29-Seconds4x5_V2%20%281%29.mp4?dl=0
- https://www.dropbox.com/s/i92135d34nfvr2f/download%20%2812%29%20d2c.mp4?dl=0
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
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