Organic-style video for ZOE personalised nutrition
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
"My wellness priorities as a 45 year old"
Creator takes the viewer through their day, and shows how they incorporate Zoe’s advice into their every habits (e.g. snacking while working from home, going for a walk, meeting friends, meal prepping). It shows how Zoe’s nutritional advice complements a healthy and positive lifestyle.
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Hook: "My wellness priorities as a 45 year old".
Script/scenes: creator takes the viewer through their day, and shows how they incorporate Zoe’s advice into their every habits (e.g. snacking while working from home, going for a walk, meeting friends, meal prepping). It shows how Zoe’s nutritional advice complements a healthy and positive lifestyle.
Product highlights:
- ZOE's easy, at-home tests tells you everything you need to know about your blood fat, blood sugar, and gut microbiome health.
- ZOE scores food from 0 to 100 so you can make better choices of what to eat.
- Build new habits: ZOE teaches you how to swap, add and combine foods so you can eat in the best way for your body.
CTA: if you want to understand how food affects your body, get started with the free ZOE quiz today!
Please create a script that is natural and authentic to you!
Creative Visual Ideas
- Coffee overflowing from a cup
- Creator reacting to a news headline (feature in nature medicine, The Lancet)
- Eating grass in disgust
B-roll Lifestyle Footage
- Opening and shutting fridge, taking ingredients out
- Chopping vegetables and fruits, top view
- ‘Cheers’ action to the camera with a drink
- Cosy on couch, drinking something
- Side view, working from home, then taking a sip from drink or snacking
- On a walk, facing the sun, smiling
- Filling up water, showing water pour in cup
- Sleeping peacefully
- Waking up with a smile
- On a walk, selfie style
- On a walk, your shadow
- Enjoying sunset
- Getting active (knee raises, step and reach, sit up & downs)
- Incorporate plants / greenery, whether its on your walk, sitting in a park, or showing a drink near a plant
You're welcome to use some of these footage as well since product won't be delivered: https://drive.google.com/drive/folders/1IzPX7k2f48TuZ5qd27Hm6MV9zNNpX-zr?usp=sharing
Final formats needed are 9x16, 1x1, and 4x5. If you need any support please reach out to Rachel or Pilar.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Alternative Hooks:
“POV: prioritising gut health in your 40’s” - visuals show creator grocery shopping, while referring to the Zoe app. [example: https://app.wetwirl.com/creative-center/share-video?id=3808]
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ZOE is on a mission to improve the health of millions. At-home tests, personalised food scores, and advice from our experts in science and nutrition. ZOE is one of a kind – just like you.
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