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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Organic-style video for ZOE personalised nutrition
Brand
ZOE
Brand
Website
Compensation for this project
$155
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

"My wellness priorities as a 45 year old"

Creator takes the viewer through their day, and shows how they incorporate Zoe’s advice into their every habits (e.g. snacking while working from home, going for a walk, meeting friends, meal prepping). It shows how Zoe’s nutritional advice complements a healthy and positive lifestyle.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Hook: "My wellness priorities as a 45 year old".

Script/scenes: creator takes the viewer through their day, and shows how they incorporate Zoe’s advice into their every habits (e.g. snacking while working from home, going for a walk, meeting friends, meal prepping). It shows how Zoe’s nutritional advice complements a healthy and positive lifestyle.

Product highlights:

  • ZOE's easy, at-home tests tells you everything you need to know about your blood fat, blood sugar, and gut microbiome health.
  • ZOE scores food from 0 to 100 so you can make better choices of what to eat.
  • Build new habits: ZOE teaches you how to swap, add and combine foods so you can eat in the best way for your body.

CTA:  if you want to understand how food affects your body, get started with the free ZOE quiz today!

Please create a script that is natural and authentic to you!

Creative Visual Ideas

  • Coffee overflowing from a cup
  • Creator reacting to a news headline (feature in nature medicine, The Lancet)
  • Eating grass in disgust

B-roll Lifestyle Footage

  • Opening and shutting fridge, taking ingredients out
  • Chopping vegetables and fruits, top view
  • ‘Cheers’ action to the camera with a drink
  • Cosy on couch, drinking something
  • Side view, working from home, then taking a sip from drink or snacking
  • On a walk, facing the sun, smiling
  • Filling up water, showing water pour in cup
  • Sleeping peacefully
  • Waking up with a smile 
  • On a walk, selfie style
  • On a walk, your shadow
  • Enjoying sunset
  • Getting active (knee raises, step and reach, sit up & downs)
  • Incorporate plants / greenery, whether its on your walk, sitting in a park, or showing a drink near a plant

You're welcome to use some of these footage as well since product won't be delivered: https://drive.google.com/drive/folders/1IzPX7k2f48TuZ5qd27Hm6MV9zNNpX-zr?usp=sharing 

Additional information

Final formats needed are 9x16, 1x1, and 4x5. If you need any support please reach out to Rachel or Pilar.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Alternative Hooks:

“POV: prioritising gut health in your 40’s” - visuals show creator grocery shopping, while referring to the Zoe app. [example: https://app.wetwirl.com/creative-center/share-video?id=3808]

3rd Variation
About the client
Name
ZOE
Pronunciation
[ZOH] + [EE] or [Zo-ee]
Social Media
Category
Health/Wellness
About

ZOE is on a mission to improve the health of millions. At-home tests, personalised food scores, and advice from our experts in science and nutrition. ZOE is one of a kind – just like you.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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