Outdoors this Spring
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Spring begins Wednesday 20th March, and the storytelling element of the week across WithU marketing will be around World Happiness Day and Spring i.e. uplifted moods, positivity.
As Spring will be a longer focus, let’s create a campaign around outdoors movement, focusing on the benefits now the warmer season has begun.
Creators will show their favourite ways to workout outside using the WithU app, sharing how it also positively impacts their mental health.
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About the brand and product
WithU’s passion for fitness comes from our commitment to creating a world where choosing fitness is accessible, enjoyable and empowering for everyone. Our purpose is to empower the world to choose fitness.
WithU is for everybody, from those lacking the motivation to start their fitness journey, to those looking for the inspiration to maintain one.
WithU is an award-winning fitness app that motivates members to prioritise their well-being and build sustainable fitness habits.
Key features of the app:
World class audio coaching to guide, motivate and support through every session
Support from the 3D avatar to show you how to do the exercises if you need it
Workouts can be done whenever suits you, whether that be at home, in the gym or somewhere else entirely.
There are thousands of workouts across 20+ different categories and ability levels. From HIIT, Running and Strength training, to Yoga, Pilates and Meditation
You can schedule your sessions to your calendar and get notifications when it’s time to start working out to help keep you accountable
Campaign Overview
Many people shy away from outdoor fitness activities during the winter months because of the harsh elements. Although we’re further along into the year, 20th March welcomes the beginning of spring, which immediately uplifts the spirits of those who are looking forward to enjoying longer days and warmer weather.
We’re looking for video content between 30-35 seconds long which helps to capture the joy of outdoor fitness, using the WithU app this spring. We’d love to hear why moving outside is important to you, and how helpful and easy-to-use the WithU app is as part of your busy lifestyle.
Suggested workouts to record and share:
Guided time-based runs - ‘Walk to Run ⅛’ with Rory
Guided Distance-based runs - ‘Gentle 4km’ with Megan
Bodyweight Strength - ‘Building strength’ with Omar
Morning motivation/Positivity - ‘Walking with your dog’ with Derek
Positivity - ‘Compassion & Kindness’ with Derek
DO: wear headphones in the video, the workouts are audio-guided
DON’T: record video during rainy weather
DO: discuss the physical and mental benefits of incorporating outdoor fitness into your life
DON’T: focus on losing weight
DON’T: Mention or add reference to World Happy Day
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Our brand purpose is to empower the world to choose fitness.
Most people struggle to find the motivation to prioritise fitness. Reasons not to, overpower the reasons to.
We know 50% of the world’s population desire's to be fitter and healthier, but the majority do nothing about it.
It's important we make fitness accessible to everyone, remove barriers and intimidation from fitness and give people access to a premium holistic health and fitness experience. WithU was created for ‘enthusiasts' of all levels and especially for people that are just beginning their fitness journey. We have seen first hand the positive impact that exercise can bring to the body and mind and our mission is to make our content as accessible as possible to as many people as possible.
Not necessarily competitors but FiiT, Peloton, Les Mills, Gymshark, TRX, Freeletics
The core characteristics of our voice are knowledgable, empowering, playful and confident.
Knowledgable means we share our collective learnings to better our member's journeys.
Empowering means we show our members that they are capable of more than they might believe. We celebrate every achievement whether it's big or small.
Playful means we're unafraid to laugh - including at ourselves. We see the funny side to every situation, and don't take things too personally.
Confident means we know what sets us apart from the competition, and we're not afraid to shout about it. We're unafraid to stand up for what we believe in.
Not necessarily competitors but FiiT, Peloton, Les Mills, Gymshark, TRX, Freeletics
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