Product Showcase for Beco's Wild Boar with Pumpkin & Broccoli dog food
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like to showcase a happy & healthy dog, and the reason why he/she is so happy & healthy is because he/she has started a new diet - Beco’s Wild Boar with Pumpkin & Broccoli dog food.
Our Wild Boar with Pumpkin & Broccoli dry food recipe is loved by dogs because.. (Key messages to get across)
- They go wild for the delicious & gamey flavour, no matter how fussy they might be!
- Widl boar is hypoallergenic - a novel protein that is perfect for dogs with common allergies or intolerances to meats like beef or chicken.
- Freshly prepared meat, vegetables and superfoods with the convienience of dry food
- Wild boar is 98% less carbon intensive that other red meats
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https://www.becopets.com/products/dry-dog-food-wild-boar?collection=dry-dog-food
Start with a happy dog playing indoors (with human) - nice beautiful interiors and voiceover with hook "Here’s the secret to why my dog is so happy and healthy..”
Then should say that they've switched their dogs diet to Wild Boar with Pumpkin & Broccoli - showing the bag on stylish surface with clean backdrop. Snippets of bag upclose, side-on of the bag.
Then should talk about all the reasons why it's better for their dog (voiceover) while filming opening the bag, pouring kibble out the bag and into a bowl, picking up some of the kibble in hand to showcase the size of kiblle and then dropping it back into the bowl (ASMR sounds also to be in background)
Reason's why it's better:
- Dogs go wild for the delicious & gamey flavour, no matter how fussy they might be!
- Widl boar is hypoallergenic - a novel protein that is perfect for dogs with common allergies or intolerances to meats like beef or chicken.
- Freshly prepared meat, vegetables and superfoods with the convienience of dry food
- Wild boar is 98% less carbon intensive that other red meats
Then placing food bowl on the ground and dog to come running and eating it (ASMR crunch sounds)
Dog finishing food and licking bowl clean
The creator can pick one of the variations below and run with it!
Aesthetically pleasing content, stylish interiors, clean and simple backgrounds, nice flooring
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Beco is a sustainable pet brand in the UK, born in 2009 with a mission to reduce the impact of owning a pet by making the best possible products for dogs, whilst doing as little harm to the planet as possible. We’re a certified B Corp and climate neutral, and donate 1% of every sale to environmental and social causes. Our brand values:
Striving for sustainability: Always searching for new ways to reduce the environmental impact of pets
Quality matters: Striving to source the best materials and ingredients that have as little impact on the planet, whilst remaining top quality for us and our dogs. This includes using free-range proteins, fresh vegetables and superfoods in our recipes as well as sourcing local ingredients and materials.
Always innovating: Constantly challenging ourselves to find better processes, materials and ingredients, to improve our products.
Transparency: We’re open about the way we do things - we measure our impact, share our targets and show what goes on behind the scenes, inviting our community to ask questions and hold us accountable.
Inspired by dogs: Pets and the planet are at the forefront of our minds when we’re creating products. Dogs bring daily adventure into our lives and help us reconnect with the planet.
We call ourselves Beco, not Beco Pets. Short and simple.
Our name is pronounced “Bee-co”
No greenwashing jargon such as ‘eco’, ‘eco-friendly’.
Competitors: Forthglade, Scrumbles, Butternut Box, Pooch & Mutt, Lily’s Kitchen, Denzel’s, Anco Treats
Inspiration (Dog brands) : Zee Dog, WildOne, Bocce’s Bakery,
Inspiration (Non-dog brands): ACAI Outdoor wear, Finisterre, Ocean Bottle, Trip Drinks
Our tone of voice is friendly, fun, and frank. Our language is easy to understand and approachable, while still being professional and knowledgeable. Here are some key characteristics of our tone of voice:
- Friendly: We use a conversational tone of voice that is warm and friendly. We aim to make our customers feel comfortable and engaged when they read our content. We also understand the needs and concerns of pet owners and use an empathetic tone of voice to address them. We acknowledge the challenges of pet ownership and provide solutions that are practical and a more sustainable option.
- Fun: Our tone of voice is engaging and upbeat, using language that is positive and enthusiastic. We want to inspire and motivate our customers to make more sustainable choices for their pets with our products.
- Frank: We provide a lot of information about our products, materials, and sustainability efforts. We use a clear and concise tone of voice to explain complex concepts in an accessible way. As well as being frank, we’re trustworthy and authentic, reflecting our commitment to sustainability and animal welfare. We use evidence-based information and data to support our claims and provide transparent information about our products.
Overall, our tone of voice reflects our brand values and commitment to sustainability and animal welfare.
We want to communicate in a way that is informative but casual. We meet people on their level and provide communications that can be trusted, making sure our customers know that we have their best interests at heart.
Competitors: Forthglade, Scrumbles, Butternut Box, Pooch & Mutt, Lily’s Kitchen, Denzel’s, Anco Treats
Inspiration (Dog brands) : Zee Dog, WildOne, Bocce’s Bakery,
Inspiration (Non-dog brands): ACAI Outdoor wear, Finisterre, Ocean Bottle, Trip Drinks
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