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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Hovis - Poached Egg & Avocado on Toast
Brand
We Are Freak
Brand
HOVIS
Compensation for this project
$120
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We would like a recipe video making a poached egg & smashed avocado on toast using Hovis Soft White Thick Bread.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Ingredients:

  • 2 Slices of Hovis® Soft White Thick Sliced
  • 2 Eggs
  • 1 Avocado

HOOK: Start with a quick shot of the final product

END SHOT: Please end with a shot of the final product and then a wide of you happily eating it. 

BODY:

After the first shot of the final product, the rest should be the steps to make it. Bring a large pan of water to the boil and season with a little salt. Empty the eggs into two separate cups and reduce the water to a simmer. Use a spoon to swirl the simmering water and then one after the other, tip the eggs quickly into the water. Allow the water to settle and then cook the eggs for 2-3 minutes depending on how set you prefer the yolk.

To serve, toast the slices of Hovis Soft White and then spread the avocado mixture on top. Next, add the poached egg, season with a final sprinkle of pepper and salt and serve immediately.

Please show the shot of you cutting into the yolk and it gooeying down onto the bread/avocado! 

VOICEOVER: Please record a chatty voiceover, about how to make it as well as any additional tips.

Additional information

Deliverables:

  • Final Edit: With voiceover and captions
  • Raw Edit: ASMR only (no voiceover) and no captions
  • Voice Over: As separate audio file as either MP3 or WAV. (This is because some words can be considered a 'claim' so we might need to edit out to pass regs.)

You will be compensated for the bread and ingredients.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
We Are Freak
Pronunciation
Social Media
Category
About

Freak is a full service Digital agency that work with numerous brands to bring their social media, website and interactive ideas to life.

Brand Guidelines

We love a variety of brands! 

Tone of voice

A mix of professional, friendly and engaging. 

Competitors/similar brands

We love a variety of brands! 

Details on brand
Name
HOVIS
Social Media
Category
Food/Beverage
About
Soft White Medium Sliced Bread Soft from the first slice to the last, it’s the perfect bread for sandwiches or toast. Benefits: Low Fat, Low Sugar, Source of Protein
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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