(ITALIAN) Stare nel tuo elemento con Natural Elements
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
MUST BE ITALIAN-SPEAKING.
The project is for 1 video and 2 hook variations, so 3 total assets. Furthermore, we are also interested in whitelisting 2 videos on TikTok for 30 days.
We are looking forward to your creative videos including our product, its benefits and some kind of storytelling. As a manufacturer of supplements, we are unfortunately bound by some guidelines and there are some prohibited statements. So it is important, that we give you a guideline here and some inspiration about our products, about what is allowed to say and also how to create an audience catching video. So have a look at the requirements and product information below, to know how the product supports your wellbeing. Also please check out does and dont´s in general and for each chosen product.
In your application, please share which product you'd like to promote! (See Product/Service)
Lets get creative!
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https://my-ne.com/ We will send you links for your chosen products.
Full product information available here: https://drive.google.com/file/d/1BUq_8B-QpHEXzgxAqkMhsSZv5NbX6l24/view?usp=sharing
Options are:
- Bio Ashwagandha
- Collagene e Acido Ialuronico
- Magnesio Completo
- Glicinato di magnesio
- Vitamina C + zinco
- Vitamina D3 + K2
In your application, please share which product you'd like to promote!
How to start - ideas for Hooks and video variations
- Start the video with an unboxing, ASMR Style, etc.
- Throw and catch the product and hold it up into the camera (label should be properly visible)
- Start with a question, for example: “Did you know, that from the mid-20s, the body's own hyaluron and collagen production decreases?”
- Start with the gesture and whispering of telling someone a secret: “Psst...You wanna know my night routine? I will show you.”
- Show a morning, evening or sports routine, depending on the product
- Go outside, use the sunlight, touch your hair or skin, or breathe in the blossoming flowers outside to express some effects of the products we are not allowed to say
BODY: tell a creative story with the product, addressing the problem / solution and pain points, showing the benefits in a natural and engaging way. You can choose which products to promote, so please refer to the correct product USPs.
- Avoid statements about illnesses and promises of cures, instead always say "can help" or "supports with"
- If you are talking about a deficiency, always say that you found out about it from your doctor or a blood test
Call to action
- End with a recommendation or call to action like: ”Give it a try, get your vitamin here, better be quick, check out the deals, find the link, etc.”
- In one of the video version, mention concretely at the end: "Check out the natural elements deals. Up to 30%."
VISUALS:
- Show the products as you take them, in an authentic setting, perfect in the kitchen or during a workout in the right environment - you can see our style and natural look within our pictures here. We prefer less make up and jewelelry.
Video format: 9:16 - Tik Tok
Length: 30-45 seconds
Language: Please do the videos in ITALIAN and include Subtitles in your own national language
DELIVERABLES:
- Hook 1 + Body + CTA 1
- Hook 2 + Body + CTA 1
- Hook 1 + Body + CTA 2
Version with and without subtitles = 6 total assets.
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WHITELISTING: (we'll confirm which version of the (2) videos to whitelist)
- when approved, post to TikTok, turn on advertiser settings, and share a Spark Code
- tag us on Tik Tok @naturalelements_official
- use Hashtags #naturalelements #supplements #(chosen product) #wellbeing #immunesupport and please also in your national language
Posting will take place on May 13 and May 14.
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DO
- Please film in natural bright light
- Quality of the video, sound, light should be on point
- Please mirror your video so that our products and the label can be read
- Add engaging subtitles to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- No other brands should be visible
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Start with a different hook, and keep the rest of the video the same throughout!
How to start - ideas for Hooks and video variations
- Start the video with an unboxing, ASMR Style, etc.
- Throw and catch the product and hold it up into the camera (label should be properly visible)
- Start with a question, for example: “Did you know, that from the mid-20s, the body's own hyaluron and collagen production decreases?”
- Start with the gesture and whispering of telling someone a secret: “Psst...You wanna know my night routine? I will show you.”
- Show a morning, evening or sports routine, depending on the product
- Go outside, use the sunlight, touch your hair or skin, or breathe in the blossoming flowers outside to express some effects of the products we are not allowed to say
End with the following CTA, but keep the rest of the video the same throughout!
Call to action
In one of the video version, mention concretely at the end: "Check out the natural elements deals. Up to 30%"
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Supplements for every lifestyle
natural elements is one of the most successful German brands in the exciting and growing market of food supplements and offers you essential nutrients for your daily lifestyle.
From mindfulness to sport and anti-ageing: discover our categories for every lifestyle. Support your body from the inside to always be in your element.
You like to push yourself mentally and physically? Your body needs lots of nutrients during this process. Give it active support from within with our products.
Additives such as stabilizers, release agents and carriers? We prefer to leave out what we don't need! That’s part of our philosophy. We concentrate on what your body really needs: the best ingredients, preferably without unnecessary additives.
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