Time4Sleep UGC Video Brief // Q3 2024
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Time4Sleep (T4S) is an online retailer selling beautiful beds, mattresses, and bedroom furniture at great prices.
We want you to create video content to showcase T4S and the specific T4S product you will be gifted. Our goal is to drive traffic to the T4S website so the content will need to showcase the brand & product in an aspirational setting whilst also including some key messaging to encourage click-throughs to site.
APPLICATION TIP: Share your product preferences. (listed in 'Story' below)
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We would like you to create content that drives traffic to the T4S site. To do this you will feature one of the items in the "story + key messaging" section of this brief.
Please create a script/story board and share with Twirl ahead of filming.
General Time4Sleep messaging/USPs
- Whether it’s time for a refresh or you’ve recently moved into a new home, T4S has 1000’s of options to choose from
- Exclusive ranges, all kinds of styles
- Premium beds without the premium price
- Free delivery on all orders
- 5 Year manufacturer warranty
- 0% finance buy now, pay later
Note: you will only feature one of these items. Please confirm if you have a preference or if you are happy for T4S to decide which product you will be gifted (you may have the opportunity to choose colour/material on some items)
Made to Order Ottoman beds:
Story: Telling the story of choosing your bed colour
Key messages:
- New UK-made collection with a choice of 13 colours, 4 styles (Amalfi, Milano, Turin, Piper), and 5 size options (single, compact double, double, king, super king)
- Exclusive to Time4Sleep
- Upholstered in a wide range of fabric options there is a colour to work well in any design scheme
- Generously proportioned headboards make the collections a stylish focal point in any bedroom
- Designed with extra deep side rails for maximum storage
- The slatted Ottoman base can be easily raised with the assistance of the gas lift struts to access vast storage space
Hook examples:
- Struggling to choose a bed colour? Time4Sleep make the decision effortless
- How to choose the perfect colour for your sanctuary
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Made-to-order TV bed
Story: Telling the story of choosing your bed colour
Key messages:
- Available in 8 colourways including neutrals, greens & pink
- Perfect for relaxing simply kick back and relax, the TV can be effortlessly raised and lowered from the comfort of your bed with the handheld remote
- Lovingly upholstered in the UK, the Ottoman base can be raised to reveal a large capacity fully lined base, perfect for storing all those occasional use items
Hook examples:
- How can you transform your space with the perfect TV bed colour
- Elevate your space with the perfect bed colour
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Atlantis Guest bed
Story: Evergreen content story about preparing for guests and the flexibility of
having a guest bed
Key messages:
- Finished in a contemporary Oak finish and manufactured from high quality wood the Atlantis guest bed is a highly practical and versatile bed frame, perfect for guest rooms and children's bedrooms
- For ease of use, the under bed simply rolls under the main bed on easy glide castors
- The guest bed can be used to make a large double bed or be used as a stand-alone single bed
- Constructed from high grade solid pine both the main bed and under bed come with solid wooden slats for extra durability
Hook examples:
- Preparing for guests made easy!
- From setup to sleepover, discover the ultimate guest bed solution
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Black Beds - New Malmo Ottoman bed and bedside in black
Story: Story of how the bed is practical yet stylish
Key messaging:
- Designed exclusively for Time4Sleep
- The new Malmo Beluga Ottoman bed features a headboard manufactured from rubber wood which has a dense, close-knit grain
- The sprung slatted sleeping platform can be simply raised, with the assistance of the gas lift mechanism, to reveal a large capacity boarded out storage area that is perfect for storing occasional items
- If you're looking for a timeless, versatile and highly practical bed frame that will work equally well in a wide range of different design schemes, then look no further!
- Please also call out we also have a more traditional oak-style version
Hook examples:
- Looking for timeless and versatile, look no further!
- Contemporary elegance with the Malmo Ottoman bed in black
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Versatile sleigh beds
Story: Story about Time4sleep’s choice of sleigh beds and how they can work
in a contemporary style such as our Ascot sleigh bed and a more
traditional style such as the Toulon Oak bed also available in white and mahogany
Key Messaging: Toulon
- The Toulon draws on the influences of 18th-century France but is designed to be timeless and will suit a plethora of bedroom decor
- Simple and eye-catching the finish to this bed is graceful and classic, heralding beautiful curves and sophisticated detail
- The bed comes with a sprung slatted base for extra comfort and support
Key Messaging: Ascot
- This contemporary interpretation of a traditional sleigh bed will work well in either a traditional or contemporary design scheme
- The Ascot sprung slatted base can be easily raised with the assistance of the gas lift struts to reveal a fully lined storage area
- Upholstered in a choice of two sumptuous velvet fabrics this bed will be a stylish and functional addition to any bedroom
Hook examples:
- Sleigh beds with a modern twist!
- Transform tradition into trend! Want to discover versatile sleigh beds for a contemporary home?
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Children's beds
Story: Bedroom makeover story
Key messaging:
- To be added once live on website
Hook examples:
- Transforming our child's room into a dream space.
- From drab to fab! The ultimate kids bedroom makeover
- POV: your child gets their first bed
Must Do
- Mention Time4Sleep within the first 10 seconds
- Use text on screen or a voiceover (with captions) to cover key messaging. remember to submit the version with and without! (SafeZone Tool)
- Setting must show T4S product in an aspirational setting
- Include a clear CTA at the end to encourage people to visit the Time4Sleep website
Must Not
- Hero any other product within the content
- Feature anyone who hasn’t given permission to be featured
- Use copyrighted music
For 16:9 formats, you do NOT need to film twice. We recommend filming in 9x16 (vertical) from a distance and framing yourself in the middle, so the video can be cropped to 16x9 using the 'ratio' tool in CapCut.
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