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Project Summary

Project Name
TTF - 1 - UGC 3 Reasons Why
Brand
Bind Media
Brand
The Travel Franchise
Compensation for this project
$165
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We would like for you to speak directly to the camera in an engaging and excited manner. This is not to be overly sensationalised but rather just enthusiastic about the prospect of the opportunity. The concept is three reasons/things I’ve learnt ad and that you are letting them in on a secret that you have heard from a friend.

We would like for you to be in a well-lit room, ideally, a home office backdrop.

If you have any aesthetically pleasing, phone-filmed clips of you travelling or on holiday abroad please feel free to include these sporadically. 

We have provided a script; we would prefer it if you keep the wording of the hooks and call to action. This, however, is not as strict in the main body of the content. The main premise and points should be retained but feel free to say these in your own words in order for it to feel natural to you.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The Travel Franchise assist aspiring travel agents in opening their own travel business. Essentially giving them a business that is ready to go from industry standard travel brokerage software to the skills to sell holiday packages.

Main Concept
Script/Description of Scenes

We would like for you to be in a well-lit room, ideally, a home office backdrop.

If you have any aesthetically pleasing, phone-filmed clips of you travelling or on holiday abroad please feel free to include these sporadically. 

We have provided a script; we would prefer it if you keep the wording of the hooks and call to action. This, however, is not as strict in the main body of the content. The main premise and points should be retained but feel free to say these in your own words in order for it to feel natural to you.

Script:

Hook:

Variant 1: Travel lovers! Did you know you could make money from your passion for travel.

Body:

My friend told me about The Travel Franchise, basically you get paid for booking peoples dream holidays! Here’s three things I’ve learnt about them: 

  1. You just need the passion. I don’t have any background as a travel agent but I don’t need to.  They teach you all the skills and provide all the tools you need to start your own business.
  2. It’s flexible. You can start part-time and work your way up to full-time. You choose your own hours every step of the way. you’re your own boss! 
  3. Work from anywhere. You can work from anywhere in the world. Imagine working from home or even holidaying in the sun with a swim up bar AND getting paid! Now that’s the dream right?!

Call to action:

There's a series of videos on their website explaining how it all works. After just watching a couple, I’m hooked. If you're interested I really recommend clicking the link and giving them a watch

Additional information

we are ideally looking for someone that is interested in travel and is confident speaking directly to the camera.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook Variant 2: If you don’t want to be stuck in a boring job, watch this.

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
The Travel Franchise
Social Media
Category
Other
About
The Travel Franchise assist aspiring travel agents in opening their own travel business. Essentially giving them a business that is ready to go from industry standard travel brokerage software to the skills to sell holiday packages.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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