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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Make a Winter Sangria with Bright White
Brand
paradise
Brand
JOY Wine
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

UGC style video of how to make a christmas sangria at home

 Ingredients

 1 750ml bottle of white wine 

1 cup sparkling apple cider, plus more for topping off 2 cups fresh cranberries

 1 green apple, sliced

 1 green pear, sliced 

rosemary sprigs and star anise, for garnishing 

method 

Add the pears and cranberries to a large pitcher. Pour in wine, ginger beer, brandy, and sugar; stir. Refrigerate for at least 4 hours before serving, or up to 24 hours.

 When ready to serve, pour into chilled glasses. Top off with more ginger beer, if desired. Garnish with rosemary, an anise pod, and frozen cranberries to keep it cold. 

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Please create a script / storyboard that follows the guide below and is natural and authentic to you! Please share this with rachel@usetwirl.com ahead of product arrival.

We are creating a 12 days of Christmas campaign which gives new followers the chance to win a range of prizes. We want to demonstrate that our JOY wines can be used as part of cocktails and different recipes at home so it can be enjoyed beyond a glass, increasing a drive for use and purchase. This video should have a christmas feel, feel relaixng and lean on the crafty nature of you as a creator. 

Please introduce the 12 days of JOY campaign.

 Please also reference how followers can win a Bright White Stocking and Recipe Set

  • (you could have these pop up on the screen and/or mention 1 that stands out to you -> Prize: Prize for this competition is a 2 x Bright White Wine, JOY Stocking, Wine Glasses + Bauble + ingredient kit For two)

Please also say the CTA  'All you need to do to win this JOYful giveaway is make sure you're following @joywineofficial 🍷, like this post, tag your bestie and share the post to your stories! ✨You have until 12.12.23 to enter 🤩 Click the link in our bio for all the T&C's. Good luck! 🤞' 

Additional information

DO

  • Please film in natural bright light - must have a Christmassy feel!
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
paradise
Pronunciation
Social Media
Category
Marketing agency
About

We're the agency for entertaining brands.

In today’s world, the influence of your brand, sales, and audience hinges on entertainment.

Trusted by some of the world's biggest brands - we keep brands entertaining and culturally relevant for their audiences. How? Through a team of multi-disciplinary thinkers and creators, passionate about making marketing less ordinary.

In short, we create marketing that gets your brand talked about.

Brand Guidelines
Tone of voice

When working with clients we take on a playful, open and slightly spicy approach. We like having fun with stuff, our main focus is to stay authentic to our clients and service them to the best of our abilities. 

But we want to find people with their own tone, style and originality to showcase a diverse voice for our clients and selfs.

Competitors/similar brands
Details on brand
Name
JOY Wine
Social Media
Category
Food/Beverage
About
It's time for wine to glow up. Because wine has moved on. And we’re here for it. You can wave goodbye to the stuffy, overcomplicated, only for special occasions, spend twenty minutes swirling it, and please stop talking about grapes-kinda wine of the past. You know the type. Instead, say hey to a joyous and shareable new wine-drinking experience. Helping you discover the joy of wine your way and making wine enjoyable for everyone. No judgement here. The only label we care about is on the bottle. You do you. Welcome to JOY.
Brand Guidelines
JOY is all about diversity, being your true authentic self and introducing a younger demographic to wine.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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