SPOONFUL of Olive Oil or a Pill?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This intro will be stitched onto a VSL presented by Dr Sarah Brewer. We'd like the creator to appear as natural and genuine as possible, please don't over act. Stick to the messages in the script but feel free to say it in your own words if it feels more natural.
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The product is Origins Olive Oil, but this isn't revealed until midway through the VSL
https://docs.google.com/document/d/1b0Mjfe74bRbRfOamjLN-BowsK3Cg6RLJEzaEl7q3J3M/edit?usp=sharing
Hook Variation 1
Actress (holding a spoonful of olive oil)
A spoonful of olive oil?
(holding a pill)
Or a pill for a headache?
________________
Actress - Film in a different room
What works better?
________________
Film in a third room
Not what you think!
_______________
Film in another place - sorry for all the moving about
You see, olive oil is a natural painkiller…
Containing the same active ingredient that’s in ibuprofen.
Only without the side effects. Only benefits!
In fact countless studies show it works wonders for your skin, hair, heart, immune system…
Even waistline!
But you do have to take a specific kind…
As many olive oils are ultra-processed…
And could actually harm you!
I learned all this from the renowned GP and health author, Dr Sarah Brewer.
She’s written in the Mail about the benefits of taking olive oil every day…
And now she’s made a video showing the best type to get!
Watch and find out.
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VISUALS
Specific Shot list
Note: this is not exhaustive - the more b roll and images you can provide, the better.
- A full length clip of you looking at yourself in the mirror
- A clip of you swirling olive oil in a glass
- A few clips of you exercising
- A few clips of you doing basic stuff like thumbs up to camera, smiling, laughing etc
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook Variation 2
Actress (holding a spoonful of olive oil)
A spoonful of olive oil?
(holding a pill)
Or a pill for back pain?
Actress (holding a spoonful of olive oil)
A spoonful of olive oil?
(holding a pill)
Or a pill for a cold?
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