Duyu Thyroid Hero® Testimonials
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want to create product testimonials showing initial reactions and results to our Thyroid Hero® supplement, which is designed to restore the health of your thyroid and improve symptoms.
Results are best seen after 2-3 months of taking the product; however, we would appreciate if you can sell your initial response/ results and all things going well, we can re-brief this video after you have taken the supplement for 2-3 months.
TIP: Let us know if you relate to the pain points outlined in the brief. Let us know if you have hypothyroidism or Hashimoto's thyroiditis - but this is not a requirement!!
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Pain Points:
- Slow Metabolism/ Weight Gain
- Low Energy/ Brain Fog
- Poor Sleep
- Low Mood
- Low Immunity
- Skin Issues
- Hair Thinning
- Muscle Pain/ Cramping/ Weakness
- Irregular Menstrual Cycles (if female)
Target Customer
Someone (Gender agnostic/ age agnostic) who has been diagnosed with hypothyroidism or Hashimoto's thyroiditis - they will be educated on the condition/ lifestyle and be wellness enthusiasts who like to invest in their health.
Please create a script/storyboard that is authentic and natural to you!!
HOOK: Start with a hook that is catchy but natural to you/ not too cheesy - ie "I found a thyroid care supplement that actually works"
KEY MESSAGES: (pick what resonates with you)
- Works to heal your thyroid so you feel better
- Improves common symptoms of hypothyroidism and Hashimoto's thyroiditis (you can select one if either is applicable to you)
- Results include:*
- Healthy Metabolism/ Weight
- Boosted Energy/ Better Sleep
- Enhanced Immune Response
- Stronger Skin Barrier + Thicker Fuller Hair
- Regulated Menstrual Cycles
- Reduced Muscle Pain/ Cramping
- Many more
- No prescription needed
- Naturally-derived + ethically sourced
- No allergens, fillers, or preservatives
- Vegan/ gluten-free
CTA: Purchase or buy on subscription at duyucare.com
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SUGGESTED B-ROLL FOOTAGE:
- Twirling the jar
- Close-ups of the jar
- Pouring the capsules out of the jar (different angles/ perspectives of this)
- Holding the capsules
- The capsules on the table/ in a dish
- Taking the capsules with water (different angles/ perspectives of this)
- Taking the jar out of the box
- Close up of the box
- Taking the box out of packaging
DOS:
- Keep video length to as close to 30 seconds as possible
- Ensure logo is positioned well throughout
- Keep lighting in mind - aim for bright, natural lighting with light-source always behind the camera. Golden hour is great if possible!
- Keep makeup/ clothing style minimal
- Keep backgrounds minimal - aim for clean bathrooms/ tables/ kitchen countertops
- If using voice-over, keep clear but not too loud
- Use titles/ captions to highlight USPs - using a simple san-serif font in black/ white colours only
- Add various shots throughout to keep users engaged
DONTS:
- Don't Overstyle- please don’t add any unnecessary props or styling elements unless they are natural features of your home/ fit the aesthetic of your video
- Don't Use other products or brands
- Don't Wear branded clothing
OTHER VIDEO EXAMPLES: https://www.instagram.com/reel/C2FzRZPJHWk/?igsh=aTQxYWo4bHpnMWFr
https://www.instagram.com/reel/CzEgu1bNR1D/
https://www.instagram.com/reel/ClO4EzjLuI5/
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Thyroid care hasn’t changed in over 100 years. It’s time for a more proactive approach.
Duyu Care’s Thyroid Hero® supplement helps those who have been diagnosed with hypothyroidism and Hashimoto's. .
Thyroid Hero® helps to restore the health of your thyroid, improving your symptoms and overall well-being.
Paloma Health
Thy for Life
Thorne
Asystem
The Nue Co.
We are empathetic and understanding, but always informed
Paloma Health
Thy for Life
Thorne
Asystem
The Nue Co.
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