Eyes & Mouth Green Screen Trend
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief, can we tap into the Eyes & Lips green screen trend that's been around on TikTok for a while. Please make it super fun, engaging and creative for this content, we want you to inject some humour and be creative.
IMPORTANT: Content will be whitelisted via TikTok, must post and share Spark Code - Please share your TikTok Link when you apply.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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You will get to choose from our products within the following shop page https://www.getfussy.com/collections/bundles
Hook 1 - "3 Reasons why you've got to try Fussy Natural Deodorant"
Open with the above hook using the eyes & lips green screen trend that's native on TikTok (see Lumen reference). Whilst explaining the three reasons, use our hero video https://drive.google.com/drive/folders/1x8ACTqKN5jRbAfMLb8S35lOtxAVWJA-b?usp=sharing which shows off our product and talk through different aspects. Feel free to cut this video to suit you as you talk about Fussy. Reason 1 - Fussy guarantees 24hrs protection (visually show the video of the armpit being swiped with deo 18 - 21 secs). Reason 2 - Fussy have a range of scents for you to choose from (visually show the video where it swipes through out scents 12 - 16 sec). Reason 3 - Doesn't leave you with yellow stains (Here green screen an image of a a yellow stained white t-shirt). Please also talk about our 3x USPs (see below - Excluding 24hr protection as that's reason 1).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Must be good with trending content i.e. green screens and have a good flair for creativity
Compensation has been updated to reflect Whitelisting 1 video for 30 days.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us - we're happy to take care of it.
Hook 2 - "Meet Fussy the BEST deodorant I've tried"
Open with the above hook using the eyes & lips green screen trend that's native on TikTok (see Lumen reference). For this hook, we will supply you a range of Assets https://drive.google.com/drive/folders/1an-QXDqaFvbw1sGMS0z5Uqv8cfz41_aj?usp=sharing which contains various images of our products that we'd like you to showcase visually (in your script please indicate which media asset you will be showing) as you explain why Fussy Natural deodorant is the best product you've tried. Please also talk about our 3x USPs (see below). Note, for the refill scene please use the video https://drive.google.com/drive/folders/1x8ACTqKN5jRbAfMLb8S35lOtxAVWJA-b?usp=sharing from 5 - 7 secs which shows the case being refilled
Hook 3 - "TikTok Made Me Buy It"
Open with the above statement using the eyes & lips green screen trend that's native on TikTok. For this hook explain how you came across our organic TikTok video https://www.tiktok.com/@getfussy/video/7068647717278354694?isfromwebapp=1&web_id=7355818901219853857 and why after seeing it you had to try it. Use the video as the visual backdrop and provide commentary reactions.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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