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Project Summary

Project Name
Before & After Credit Score UGC Video
Brand
Bark.London
Brand
Wollit
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We'd like to create an ad that highlights how to improve your credit score with the features of Wollit. We'd like a mix of talking-head, sharing app usage, but also 'b-roll' shots of sitting on your phone, shuffle files/paperwork, at a laptop, showing signs of stress & relief, showing house keys/car keys, getting in a car/leaving the house etc.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Wollit is an app that helps you improve your credit score. We will send you an app demo rather than you filming the real app.

Main Concept
Script/Description of Scenes

(Visual: We really want more narrative shots as well as the talking head shots.)

"Take a look at my credit score before and after using Wollit

I got it from 484 to 800

Here’s how I did it.

I built my credit history over the year by making regular payments with Wollit, which were reported to all 3 UK credit agencies

Which are, Experian, Equifax and Transunion 

This improved my chances of being approved for credit.

It’s super quick for you to get started, just download the Wollit app, it only takes a few minutes

Wollit’s plans give you a safe and easy way to improve your credit score by taking out credit and paying it back - no matter your current situation.

You’ll soon see your credit score start to rise month after month

You even get access to expert advice to help make sure that you’re on the right track

The process is simple, professional  and stress free 

With guaranteed approval 

Wollit has given me such a sense of relief, and stopped me worrying about my credit score.

This means I can take out a new car on finance. 

OR 

I can finally get approved for a mortgage and buy my first home. 

Join the thousands of Wollit users, improving their credit score."

Additional information

The new app is now live so they can sign up to the app and if they cancel within 14 days they’ll be able to get a refund 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Bark.London
Pronunciation
Social Media
Category
Marketing agency
About

We're a growth agency specialising in paid media, creative and data.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Wollit
Social Media
Category
Apps
About
Meet Wollit, the smart new way to build your credit score. All credit agencies. Guaranteed approval. No credit checks.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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