Q+A Collagen Body Butter swatches and textures content
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A piece of video content that focuses on the texture of the Collagen Body butter, in tub and on body. To show the texture in packaging and in use.
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Q+A Collagen Body Butter
Q+A Collagen Body Butter is a rich and nourishing product formulated to deeply nourish and renew dull skin. With a silky, creamy texture and a delicate pale pink hue from moisturising Hectorite, this body butter is the perfect indulgent treat for rough, dry and dehydrated skin!
A blend of skin-firming Vegetable Collagen, deeply moisturising Shea Butter and vitamin-rich Grapeseed Oil promote soft and supple skin, for all-day moisturisation. The crisp and juicy Golden Pear + Grape scent is combined with notes of Green Apple and Quince. This formula has been dermatologically tested, is 98% natural and vegan-friendly.
How do I use the Collagen Body Butter? Scoop a generous amount from the tub and apply liberally to dry skin. Massage in circular motions all over the body, focusing on particularly dry areas, like the elbows and knees.
Video requirements –
• Brand name is pronounced ‘Q and A’
• Film in bright, natural lighting
• Film in a home setting, i.e bathroom, bedroom or other clean space
• Shoot in high resolution for enhanced video quality.
• Film on camera app (on mobile device).
• Video must clearly show the texture of the product inside the tub.
• Video must clearly show application to body.
• Must be filmed using a tripod to ensure clips are still and focused and both hands are available to be used in content.
• Please ensure fingers and hands look clean/neat.
• Please note this is a new product that has not been released yet so please refrain from sharing on any of your socials before the 15th of July.
Key messaging –
• Collagen Body Butter
• Rich and nourishing product formulated to deeply nourish and renew dull skin.
• A blend of skin-firming Vegetable Collagen, deeply moisturising Shea Butter and vitamin-rich Grapeseed Oil
• Promotes soft and supple skin, for all-day moisturisation.
• The crisp and juicy Golden Pear + Grape scent is combined with notes of Green Apple and Quince.
Story board
Scene 1 – Hold the product up in the tub and slowly turn it in your hand to show the full front of the label. Film another clip the same but more zoomed in. Please hold the tub at an angle, so it’s slightly tipped back but still facing the camera – see inspiration link 3 for reference.
Scene 2 – Holding the product at the same angle as scene 1, twist the lid off and remove, then remove the inner plastic lid using the small tab, pulling the lid off so it doesn’t block the camera too much. then tilt the product towards the camera to clearly show the product inside. Pause at this distance for a couple of seconds, then begin to zoom in.
Scene 3 – Holding the product in one hand, or placing it down on a flat surface, scoop some of the product out of the tub with your hand, capturing the texture of the product as it’s being scooped. With your hand angled toward the camera, gently rub the product in to your fingers using your thumb on the same hand to show the creamy texture.
Scene 4 – With your forearm in front of the camera, with the camera at a more downwards angle, slowly swatch a coin sized amount of product on to the front of your forearm, allowing 0.5-1 seconds to see the product on your arm before beginning to work the product in to your skin, by massaging it in circular motions.
Scene 5 – Once the product is fully worked in, show the results on your arm, capturing this in the best lighting so it looks golden and glowing.
Scene 6 – Repeat scenes 4 and 5, but this time applying the product to your shin/knee and lower thigh area.
Scene 7 – With your glowing skin from your arm/leg in the background, hold the Collagen body butter in front of this (with the lid off, but product looking nice inside tub) and gently move it from side to side to show the product off with the results.
Location: UK
Age: 18-35
Gender: Female
Other inspo: https://www.instagram.com/reel/C1pmCHPP4X1/?hl=en
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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