Dragons Den Reaction - April
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The Brief
For this brief we want you to take our Dragons Den footage, and provide commentary about us appearing on the show, just like the linked reference where our Founder Matt K talks about his time on the show. Premise is to mimic what was done, but from the UGC perspective instead of the founder. We've already done this with one content creator, but we want to optimise this further and create a better, engaging one.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Use code: TWIRLUGC > Discounts the value of the product and use code: SHIPPING99
This will give you free shipping for the product.
Please choose from our products within the following shop page https://www.getfussy.com/collections/bundles
Hook 1 - "Touker Opening Hook I could do this with 100K"
For the opening hook, lead with the above hook and show the scene of Touker talking about how he could re-create Fussy Natural Deodorant with 100K (2:22 sec). Provide commentary on this, feel free to be a little sassy/ fun with it i.e. "I would love to see Touker try". Just like the Founder video, please react to other parts of the Dragons Den footage with your own native spin. Just like in the original footage, when Matt K talks about the prodiotic formula (59 secs) provide commentary on how Fussy does this, please then show the product (give it a sniff) and then go onto mention our other 3x USPs (see below)
You can find our Dragons' Den footage - https://www.youtube.com/watch?v=FtEmwqqexs8&t=10s
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. No aluminium and parabens. 100% vegan and cruelty free.
Please communicate the above key message within your content.
Must be great at editing and creat high energy fun videos
Hook 2 - "Deborah Meaden I love everything that you've done"
For the opening hook, lead with the above clip from Deborah Meaden on Dragons' Den (4:04 sec). Provide commentary on this e.g. "omg I loved when queen of sustanability said how good Fussy is, that's when I knew I had to try Fussy out". Just like the Founder video, please react to other parts of the Dragons Den footage with your own native spin. Just like in the original footage, when Matt K talks about the prodiotic formula (59 secs) provide commentary on how Fussy does this, please then show the product (give it a sniff) and then go onto mention our other 3x USPs (see below).
You can find our Dragons' Den footage - https://www.youtube.com/watch?v=FtEmwqqexs8&t=10s
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. No aluminium and parabens. 100% vegan and cruelty free.
Please communicate the above key message within your content.
Hook 3 - " Stephen "the brand, the design brilliant, it's all brilliant..."
For the opening hook, lead with the above clip from Stephen Bartlet (2:39). Provide commenaty on this, be super animated e.g. "I loved when Stephen fought back against Touker and hyped Fussy I knew I had to try Fussy Natural Deodorant after this". Just like the Founder video, please react to other parts of the Dragons Den footage with your own native spin. Just like in the original footage, when Matt K talks about the prodiotic formula (59 secs) provide commentary on how Fussy does this, please then show the product (give it a sniff) and then go onto mention our other 3x USPs (see below).
You can find our Dragons' Den footage - https://www.youtube.com/watch?v=FtEmwqqexs8&t=10s
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. No aluminium and parabens. 100% vegan and cruelty free.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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