Why everyone is talking about OGT bars
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Project Summary
The Brief
Please don’t apply if you’re allergic to nuts, gluten or dairy – see full nutrition info here https://weareogt.com/collections/our-flavours
Thumbnail must either be you holding a bar or the box with your face in please.
We want to create excitement around being a “world’s first”. We want to convey that our innovative edible coating is creating a buzz, and you wouldn’t want to miss out on trying it to see what all the fuss is about. We also want to get across the point of the coating and how it’s kinder to the planet.
Content MUST be energetic and engaging!
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One Good Thing bars are oat based snacks that come in either a snack or a protein range. A bit like Nakd bars – but the difference is, they’re actually naked. They are the world’s first wrapper-free snack and protein bars with a 100% natural, edible coating. So a little bit like an apple, you just pick them up, give them a quick rinse if you wanted to, and eat them. The coating works exactly like a plastic wrapper, keeping the bars tasty and fresh inside. They’re full of flavour and an easy (and tasty) swap to help reduce your plastic waste and impact on the planet.
We sell them through our website weareogt.com direct to customer. You can order a one off box or subscribe and save 30%.
Script base:
Happy for you to tailor the script to what feels natural, but essentially:
[Scene: Show the bars in the box with all the flavours. Take one out and bite into it]
“Everyone is talking about OGT bars, and I’m here for it. They're the world’s first wrapper free snack and protein bars with an edible beeswax coating and this is a game changer for the planet!”
“They use 100% natural, low carbon footprint ingredients that are cold pressed into these delicious bars, with NO plastic wrapper at all. A little bit like an apple, you just pick them up, give them a quick rinse if you want, and eat. The coating works exactly like a plastic wrapper, keeping the bars tasty and fresh inside.
“When you compare a box of 12 wrapper free bars to 12 individually plastic wrapped bars, it’s a no brainer really. And I won’t lie, eating a wrapper free snack with an edible coating is pretty cool, plus, I’ve been trying to do better for the planet recently.”
“Still eating snacks with a plastic wrapper? Come on, that’s sooo last year!”
CTA at the end “Head to weareogt.com to see what all the buzz is about and subscribe to get 30% off”.
For visual guidelines please take inspiration from the inspo links!
DO
Please film in natural bright light
Add engaging captions to your video! remember to submit the version with and without!
Keep it lively and energetic - we want to encourage the audience!
Shoot high-res
DON'T
Don't sound like you're reading off a script
Don't film via TikTok app. MUST use CapCut or similar.
No blurry footage, not being able to see the product or you clearly
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One Good Thing is home to the world’s first wrapper-free snack and protein bars. Yep, that’s right – no wrapper. Think of them just like an apple – you simply rinse (if you want to!) and eat. Instead of a traditional plastic wrapper, our oaty snack bars are covered in a 100% natural, edible coating, made mostly out of beeswax. This special coating protects your bars, keeping them tasty and fresh.
Why bother making such a weird little bar, we hear you say…Well, we’re huge fans of the planet. In fact, we’d say we’re pretty reliant on it and we’d like it to stay! But having big dreams of saving the planet can feel a little daunting, and some people don’t know where to start. That’s why One Good Thing was created, to make it easy to do just One Good Thing to help reduce our impact on the planet, by swapping out your not-so-naked bar for an OGT bar.
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
We write how we speak – casual, optimistic, humorous. Whilst we have big dreams, we’re humble and realise that our OGT bars aren’t the solution to saving the planet. They are simply One Good Thing to help reduce plastic waste. Our brand is all about the positivity effect – doing something good, feels good and encourages others to do something good, too!
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
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